More than two years have passed since generative AI went mainstream. Now the pressure is on for the technology to deliver concrete results. So has it lived up to all the hype? And, in particular, has GenAI met its early promise to boost workplace productivity and help employees engage in more high-impact work?

Hosts Lizzie O’Leary and Femi Oke talk with Svenja Gudell, Chief Economist at the jobs site Indeed, about the state of the labor market in this new GenAI world and the workforce shifts that are already underway. PwC’s Global Workforce Leader, Pete Brown, brings fresh insights from a new report issued by the World Economic Forum, in collaboration with PwC, that looks at how businesses can roll out GenAI for job augmentation and to help worker productivity. In an economic environment currently characterized by low productivity growth, are we seeing signs that GenAI can make a difference?

Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2025 PwC.

Business leaders are asked to perform the ultimate balancing act.

They face pressure to manage their company’s environmental footprint, adjust to the impacts of climate change, and build rewarding experiences for employees and customers, all while continuing to deliver financial performance. So, how do they accomplish that? And what can the business world learn from companies that are already testing new ways to respond to these pressures?

In this episode of Take on Tomorrow, hosts Lizzie O’Leary and Femi Oke talk with Charles Conn—venture capital investor, author, and longtime Board Chair of outdoor gear and clothing company Patagonia. They discuss how Patagonia squares its ethical commitments with the need to make money in a highly competitive market, and lessons the company’s learned that can apply to other businesses. They also talk to Colm Kelly, Global Leader, Corporate Sustainability, for the PwC network, about what he hears in boardrooms and how the real-world impacts of the climate transition are prompting change.

Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2024 PwC.

The world is full of uncertainties right now. But there’s also opportunity: a chance for reinvention on a global scale, for business and society to work together to create a future that’s inclusive, sustainable, and resilient.

To learn more about that vision of the future, Take on Tomorrow is recording live from the APEC CEO Summit—the most influential annual gathering of business and political leaders from the Asia-Pacific rim’s 21 economies—where we’ll unpack some of the crucial discussions happening at this year’s event.

PwC’s Sarah von Fischer is on the ground in Lima, Peru, where she’s joined by PwC’s Global Chairman Mohamed Kande, and Sintesa Group’s CEO Shinta Kamdani. The trio discuss the vital role the Asia-Pacific region plays in inclusive global growth, the impact of new technologies, and how to stay resilient in a shifting world.

Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2024 PwC.