エピソード

  • Episode03 - Real Estate narrative: Beyond square meters

    Episode03 - Real Estate narrative: Beyond square meters
    2025/05/16
    This podcast episode highlights a significant paradigm shift in the real estate industry, moving away from purely technical and factual descriptions of properties towards creating compelling narratives that resonate with potential buyers on an emotional level. The central argument is that in today's market, buyers are not just purchasing a physical space, but are seeking to acquire a specific lifestyle and experience.
    The "The New Real Estate Narratives" podcast episode argues that successfully navigating the modern real estate market requires a fundamental shift in communication strategy. By embracing storytelling and focusing on the emotional and lifestyle benefits of a property, real estate professionals can create deeper connections with buyers, differentiate listings, and ultimately drive sales. The episode emphasizes that this approach is not merely a trend but a return to how humans have historically connected with and understood the concept of "home." The upcoming episode, "Living is Belonging," suggests a continued focus on the interplay between identity, emotion, and the spaces we inhabit.
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    6 分
  • Episode02 - Living is belonging: Inhabiting space and identity

    Episode02 - Living is belonging: Inhabiting space and identity
    2025/05/09
    The core argument is that inhabiting a space is a deeply relational process, extending far beyond mere physical presence. True inhabiting is about cultivating a sense of belonging, which is fundamental to human well-being, identity formation, and psychological security. The sources highlight the interplay of space, memory, identity, and the psychological and cultural dimensions of making a place one's own.
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    7 分
  • Episode01 - The language of living

    Episode01 - The language of living
    2025/05/02
    The core theme of this podcast episode, "The Language of Living," is the idea that our homes are not just physical structures but powerful communicators of who we are. The way we inhabit our space, from the furniture we choose to the arrangement of objects, reveals our values, priorities, and identity in a way that goes beyond conscious declaration. The podcast argues that this "silent language" of living has been historically undervalued, particularly in sectors like real estate and architecture.
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    5 分