We are thrilled to bring you the latest insights from our podcast, "Sustaining Success: A Sustainability World Cup Podcast." Our recent episode features the incredible Jordi Alemany, a Forbes top business influencer and mentor who shared his unique perspective on humanizing business for sustainable growth.

In this episode, Jordi enlightened us with concepts that challenge the dehumanized approach many businesses unconsciously adopt. He emphasizes the importance of focusing on the people behind the scenes, pointing out that while tools and processes are important, nothing runs without committed individuals.

Jordi views businesses as a combination of people, processes, and tools—with people being the most crucial—and this idea resonates with the quote, "Culture eats strategy for breakfast." He delves into how businesses can incorporate this humanizing trend to build long-standing cultures that embrace ownership, reduce fear of mistakes, and ultimately enhance productivity.

Furthermore, as a judge for this year's Sustainability World Cup, Jordi will bring these concepts to the forefront, challenging participants to leverage internal diversity to drive sustainability. This approach, inspired by biological and anthropological principles, promotes 'internal pollination' and underscores the significance of strategic randomness in business innovation.

Jordi also shared insights from his book series, culminating in "El Efecto Laser," which focuses on tying self-leadership and team leadership back to acquiring tangible results through purposeful pursuits.

Our upcoming Sustainability World Cup event in Malaga is an unmissable opportunity for anyone passionate about advancing sustainable business practices. Remember to register by April 9 to participate in this transformative experience. Sponsorship opportunities are also available, granting you unparalleled access to insightful minds like Jordi Alemany.

Visit www.the-swc.com for more details and join us in reshaping the future of sustainable business.

Thank you for your continued support and for being an integral part of the Sustaining Success journey.

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