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Ever wondered how to attract seven-figure interior design clients? In this episode, I sit down with the talented John McClain, known for mastering high-value, luxury projects. This conversation is packed with insights you won’t want to miss!

John reveals how he evolved from accepting "anyone with a heartbeat and a checkbook" to becoming a sought-after designer in the luxury market. It’s about aligning your core values with client expectations—and why taking calculated risks is crucial.

Curious about John's "Two Truths and a Lie"—did he write for Fashion Police, fire a client over her wardrobe, or leave design school to immediately work with an A-list celebrity? Tune in to find out!

If you’re ready to elevate your brand and transform your client relationships through intuition and authenticity, this episode is for you.

Check out the show notes and resources mentioned at

https://successbydesign.coach/podcast/b/attracting-luxury-interior-design-clients-with-john-mcclain

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Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

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Business Strategy Sessions for Interior Designers

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This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!!

Welcome to Success by Design, Mastering the Business of Interior Design. Learn from my mistakes, as this is your masterclass on getting where you want to be. Whether that is elevating in your current interior design firm, starting your own firm, or moving your existing firm up on the ladder of success and profitability, this podcast is your ultimate resource.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!!

Have you ever felt unsure how to structure your design packages or nervous about raising your prices, even when you know you're worth it? You’re not alone.

Katie is exploring exactly how to craft irresistible, premium design packages tailored specifically for high-end residential and commercial clients—those ready and willing to invest significantly in quality and transformation.

This episode is a must-listen if you're ready to step into your worth, simplify your business processes, and secure high-budget design projects.

See the show notes and resources at
https://successbydesign.coach/podcast/b/packing-and-pricing-for-high-end-interior-design-clients

Snap a selfie with our billboard in the background, tag us on Instagram @successbydesign_coach_podcast, and you'll instantly be entered into an exciting giveaway. The winner gets a two-hour private strategy session with Katie and a sleek new rocket book.

Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!!

Ever wonder why some interior designers effortlessly attract dream clients, while others scramble just to stay busy? The answer might surprise you—it’s all about knowing exactly who your ideal client is and what they truly want.

In this week’s episode, Katie dives into how leveraging demographic and psychographic data can dramatically transform your interior design business.

Did you know that, according to recent HubSpot research, businesses that clearly identify their target market can experience a revenue increase of up to 760%?

Check out the full show notes and resources at

https://successbydesign.coach/podcast/b/defining-your-ideal-interior-design-client

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!!

Are you an interior designer wondering if coaching is right for you? Curious about taking your business from good to great—or perhaps from zero to thriving? Join Katie as she welcomes one of her coaching clients, Zoe Browne, to the podcast. Zoe’s journey is an inspiring example of how transformative the right support can be, even if your business isn't struggling but simply ready for more.

See the full show notes and resources at

https://successbydesign.coach/podcast/b/How-Coaching-Helped-Zoe-Master-Pricing-Pivoting-and-Hiring

Snap a selfie with our billboard in the background, tag us on Instagram @successbydesign_coach_podcast, and you'll instantly be entered into an exciting giveaway. The winner gets a two-hour private strategy session with Katie and a sleek new rocket book.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!!

Are tariffs making you anxious? You're not alone. In this must-listen podcast episode of The Table, Katie is joined by industry heavy-hitters Laurie Laizure, Rick Campos, and Dr. Jennifer Chukwujekwe to tackle the tariff turmoil head-on.

From staggering markups and shifting vendor dynamics, to managing client expectations and maintaining your profits, our experts share actionable strategies to weather the storm—without sacrificing your ethics or your sanity.

See the full show notes and resources at

https://successbydesign.coach/podcast/b/navigating-tariffs-turmoil-and-trust-for-interior-designers

Snap a selfie with our billboard in the background, tag us on Instagram @successbydesign_coach_podcast, and you'll instantly be entered into an exciting giveaway. The winner gets a two-hour private strategy session with Katie and a sleek new rocket book.

Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!!

Think tariffs don’t affect you? Think again. On this episode of Success by Design, Mastering the Business of Interior Design, Katie breaks down exactly why interior designers must care about these seemingly distant policies—and how tariffs quietly ripple through every project, influencing your pricing, timelines, and creative choices.

Plus, Katie teases next week's roundtable featuring three industry powerhouses who reveal unexpected opportunities and brilliant strategies born from navigating tariff turmoil.

See the full show notes and resources at

https://successbydesign.coach/podcast/b/tariff-talk-navigating-the-hidden-costs-impacting-your-interior-design-clients

Snap a selfie with our billboard in the background, tag us on Instagram @successbydesign_coach_podcast, and you'll instantly be entered into an exciting giveaway. The winner gets a two-hour private strategy session with Katie and a sleek new rocket book.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!!

Ready to level up your confidence game and finally feel like the expert you already are? In this episode, I'm tackling the surprising psychology behind imposter syndrome, ditching the myth that giant leaps are the only way to build confidence, and showing you how to stop letting perfectionism rule your life (and your rates!).

Don’t miss your chance to grab these research-backed tools for unshakable confidence. Hit play now and transform how you run your design business—no more second-guessing allowed!

See the full show notes and resources at

https://successbydesign.coach/podcast/b/how-interior-designers-can-build-confidence-and-set-boundaries

Snap a selfie with our billboard in the background, tag us on Instagram @successbydesign_coach_podcast, and you'll instantly be entered into an exciting giveaway. The winner gets a two-hour private strategy session with Katie and a sleek new rocket book.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

This podcast is brought to you in partnership with Leah Bryant Co.