-
"Streaming Industry Evolves: Rakuten's Enterprise Services, Max's Asia Expansion, and Bundled Streaming Packages"
- 2024/10/22
- 再生時間： 3 分
- ポッドキャスト
カートのアイテムが多すぎます
ご購入は五十タイトルがカートに入っている場合のみです。
カートに追加できませんでした。
しばらく経ってから再度お試しください。
ウィッシュリストに追加できませんでした。
しばらく経ってから再度お試しください。
ほしい物リストの削除に失敗しました。
しばらく経ってから再度お試しください。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
"Streaming Industry Evolves: Rakuten's Enterprise Services, Max's Asia Expansion, and Bundled Streaming Packages"
-
サマリー
activate_samplebutton_t1
あらすじ・解説
The landscape of digital streaming continues to evolve with innovations and expansions that are reshaping how content is distributed and consumed globally. Two significant developments highlight the dynamic nature of the streaming industry.
Firstly, Rakuten TV has introduced Enterprise Services, a novel solution specifically designed for content owners and distributors. This service empowers these entities by providing necessary tools and expertise to launch their own Free Ad-Supported Streaming TV (FAST) channels and apps. This move by Rakuten TV cements the growing trend towards niche streaming services, offering more specialized content streams outside of the major platforms like Netflix or Hulu. It reflects a shift in the streaming ecosystem towards greater diversification and customization, enabling content creators to directly reach their audiences without intermediaries.
Secondly, Warner Bros. Discovery’s streaming service, known as Max, is set to extend its reach in Asia with its debut in Thailand through a strategic partnership with AIS, one of the country’s leading telecom service providers. Starting from November 19, AIS subscribers will have access to Max, offering them a plethora of content ranging from movies, series, and exclusive Warner Bros. productions. This expansion is indicative of the aggressive global strategies undertaken by media conglomerates to capture shares in emerging markets, where streaming is rapidly gaining popularity due to improving internet infrastructures and growing smartphone penetration.
Moreover, the trend towards bundling multiple streaming services into single packages is gaining momentum. For instance, Charter Communications has recently signed deals allowing it to offer bundled packages that include popular streaming services like Peacock, Max, Discovery+, and Disney+. This strategy aims to attract cord-cutters who prefer streaming services to traditional cable subscriptions, providing them a value-for-money proposition that combines multiple services under one bill.
In the realm of content, DreamWorks Animation, celebrating its 30th anniversary, continues to make significant impacts on streaming platforms with its offerings. Animated films and series, like the popular preschool series "Gabby's Dollhouse," have shown consistent performance on streaming networks, making them a valuable component of content strategy for these platforms. The studio is also looking forward to releasing new projects such as "The Wild Robot," indicating a fresh direction in their content development aimed at capturing more audience segments.
Overall, these developments illustrate the rapidly changing environment of the streaming media space. Whether it's through launching proprietary streaming platforms, expanding international service coverage, bundling diverse streaming products, or investing in engaging content, companies are vigorously innovating to seize a larger share of viewer attention and loyalty in the highly competitive streaming market.
Firstly, Rakuten TV has introduced Enterprise Services, a novel solution specifically designed for content owners and distributors. This service empowers these entities by providing necessary tools and expertise to launch their own Free Ad-Supported Streaming TV (FAST) channels and apps. This move by Rakuten TV cements the growing trend towards niche streaming services, offering more specialized content streams outside of the major platforms like Netflix or Hulu. It reflects a shift in the streaming ecosystem towards greater diversification and customization, enabling content creators to directly reach their audiences without intermediaries.
Secondly, Warner Bros. Discovery’s streaming service, known as Max, is set to extend its reach in Asia with its debut in Thailand through a strategic partnership with AIS, one of the country’s leading telecom service providers. Starting from November 19, AIS subscribers will have access to Max, offering them a plethora of content ranging from movies, series, and exclusive Warner Bros. productions. This expansion is indicative of the aggressive global strategies undertaken by media conglomerates to capture shares in emerging markets, where streaming is rapidly gaining popularity due to improving internet infrastructures and growing smartphone penetration.
Moreover, the trend towards bundling multiple streaming services into single packages is gaining momentum. For instance, Charter Communications has recently signed deals allowing it to offer bundled packages that include popular streaming services like Peacock, Max, Discovery+, and Disney+. This strategy aims to attract cord-cutters who prefer streaming services to traditional cable subscriptions, providing them a value-for-money proposition that combines multiple services under one bill.
In the realm of content, DreamWorks Animation, celebrating its 30th anniversary, continues to make significant impacts on streaming platforms with its offerings. Animated films and series, like the popular preschool series "Gabby's Dollhouse," have shown consistent performance on streaming networks, making them a valuable component of content strategy for these platforms. The studio is also looking forward to releasing new projects such as "The Wild Robot," indicating a fresh direction in their content development aimed at capturing more audience segments.
Overall, these developments illustrate the rapidly changing environment of the streaming media space. Whether it's through launching proprietary streaming platforms, expanding international service coverage, bundling diverse streaming products, or investing in engaging content, companies are vigorously innovating to seize a larger share of viewer attention and loyalty in the highly competitive streaming market.