Join Tanya Smith for a fresh, practical look at how midlife entrepreneurs, service providers, and coaches can confidently sell on livestream—even if you don’t have a polished studio or haven’t memorized a script.

In this episode, Tanya explores why trust-building always beats “performing,” how creating offer-based content (using her BOSS Formula) gives structure to your video marketing, and why asking for the sale can be as simple as inviting someone to coffee.

With relatable stories, tips for using affiliate offers when you don’t have your own product yet, and tactical strategies like her “Hook, Help, Hint” framework, Tanya makes authentic selling on video feel possible—and maybe even fun.

(00:00) Introduction to Authentic Selling

(05:06) Building Trust in Live Streaming

(15:22) Leading with Value in Content Creation

(26:50) Overcoming the Awkwardness of Asking for Sales

(29:28) Overcoming Sales Fear

(31:40) Reframing the Sales Conversation

(35:40) The Three-Part Selling Process

(41:26) Creating Multiple Revenue Streams

(48:39) Selling Without a Large Following

(54:02) Key Takeaways and Final Thoughts

live streaming, authenticity, selling, trust, content creation, value, marketing, engagement, business strategies, online selling

========== 🌺👩🏾‍🏫 CONNECT WITH ME 👩🏾‍🏫🌺==========

🎯We offer service businesses who want to go deeper with tutorials, co-working, and strategy building sessions. Find out more about me at my website: https://streamlikeaboss.tv

🚀 Follow us on your favorite socials: https://streamlikeaboss.tv/links

🧩 Get clear on your livestream personality: https://streamlikeaboss.tv/quiz

In this episode, Tanya Smith reveals how chasing perfection in your videos is actually hurting your business growth—and what to do differently so you can attract loyal fans and clients with authentic content.

Tanya asks the big question: Is your need to look flawless on camera actually holding your business back? If you’ve ever delayed going live because something—your hair, your lighting, your confidence—wasn’t “just right,” you’ll want to grab your favorite drink and sit with us for this one.

Chapters

(00:00) The Perfection Trap: An Introduction

(00:12) Authenticity Advantage: Embracing Imperfection

(05:59) Momentum vs. Perfectionism: The First Key Point

(17:21) Relatability: Your Flaws Make You Human

(27:01) Message Over Makeup: The Final Key Point

Keywords

authenticity, personal branding, perfectionism, content creation, video marketing, entrepreneurship, personal growth, live streaming, relatable content, messaging

Keywords

authenticity, personal branding, perfectionism, content creation, video marketing, entrepreneurship, personal growth, live streaming, relatable content, messaging

authenticity, personal branding, perfectionism, content creation, video marketing, entrepreneurship, personal growth, live streaming, relatable content, messaging

🎯We offer service businesses who want to go deeper with tutorials, co-working, and strategy building sessions. Find out more about me at my website: https://streamlikeaboss.tv

🚀 Follow us on your favorite socials: https://streamlikeaboss.tv/links

🧩 Get clear on your livestream personality: https://streamlikeaboss.tv/quiz

In this episode of Stream Like a Boss TV, we explore the world of AI tools and their impact on livestreaming productivity.

Join us as Tanya Smith dives into practical ways to maximize your livestream content using AI, highlighting essential strategies such as finding the best moments and automating your content flow.

This episode is perfect for content creators and entrepreneurs seeking to optimize their digital presence while saving time. Tune in for actionable tips and engaging discussions that will transform your approach to livestreaming.

Have you ever felt overwhelmed by the ongoing cycle of brainstorming and creating content? That's exactly what we tackle today. Tanya unveils a three-pillar framework to easily transform your livestreams into various forms of content, reducing stress and increasing productivity. Ideal for anyone keen on optimizing their content strategy while maintaining balance in life's other areas.

Timestamps
00:00 Introduction to Content Repurposing
00:38 Tanya's Three-Pillar Framework
01:28 Listener Engagement and Emoji Poll
02:07 Latest Facebook Live Updates
03:53 Ensuring Ownership of Your Content
05:02 Download Strategies for Facebook Live
07:17 Importance of Long Form To Short Form Content
11:00 Creating Quotes and Sound Bites
14:06 Cross-Platform Sharing Tips
24:16 Keeping Content Lean and Evergreen

Harnessing the three pillars of content repurposing can significantly transform your workflow, making content creation a more manageable and enjoyable process.

Keywords: content creation, repurposing strategy, livestreaming, long form content, short form content, cross-platform sharing, evergreen content, digital marketing strategies, content optimization

In this episode of Stream Like a Boss TV, we tackle the crucial topic of crafting a realistic livestream schedule. Join us as Tanya Smith shares three key tips to balance content creation with life, revealing insights on prioritization, time management, and the importance of self-care. Hosted by Tanya Smith, this episode is perfect for content creators and entrepreneurs looking to maintain visibility without sacrificing personal time.

Timestamps

00:00 Designing a Live Stream Schedule for Real Life

01:11 Identifying Priorities for Content Creation

16:02 Implementing Smart Time Management Techniques

24:52 Creating and Training AI Assistants

27:42 Balancing Life and Business

33:41 Understanding Energy Levels for Productivity

38:33 Setting Boundaries for Time Management

42:32 Recap and Key Takeaways

content creation, realistic schedule, time management, work-life balance, live streaming, content strategy, burnout prevention, productivity tips, personal boundaries, energy management

Summary

In this episode of Stream Like A Boss TV, we tackle a burning question: Are you having trouble making that genuine connection with your audience during live streams? Join us as we delve into building real-time relationships that can turn casual viewers into loyal fans and clients.

Hosted by Tanya Smith, this episode is a treasure trove for service providers and creators eager to turn "crickets into cash" using livestream marketing with purpose. Make sure to catch these engaging discussions and gain insights on transforming your livestream strategy.

New episodes come out frequently. Follow us on https://streamlikeaboss.substack.com for regular updates.

Ever wondered how to be efficient and genuine at the same time? Let's explore why live streaming might be your best bet for building trust and saving time in content creation. In today’s episode, Tanya Smith shares how going live can simplify your workflow, making audience engagement a breeze.

Top 3 Key Takeaways:

1. Authenticity Equals Trust

   : Live streaming helps you connect with your audience on a genuine level, showing them the real you without the filter of heavy editing.

2. Cost-Effective and Time-Saving

   : Opting for live streaming cuts down the expenses and effort involved in post-production, letting you focus more on content delivery.

3. Flexible Content Creation

   : A single live stream can be sliced, diced, and repurposed into multiple content pieces, maximizing your reach from one session.

Why Listeners Should Tune In: Catch Tanya’s practical advice on integrating live streaming into your content strategy to make your brand more approachable while saving hours of editing time. Plus, she spills the beans on some handy tools and personal tips to kick off your streaming journey.

Timestamps:

• (00:00) Introduction and Tanya’s Background at Kirk's Studio
  Tanya shares her initial challenges and the inspiration behind embracing live streaming.

• (05:15) Streamlining Content Creation
  Discover how live streaming can simplify your workflow, turning a single stream into multiple content assets.

• (11:50) Building Trust and Authenticity
  Learn why audiences prefer the raw and unedited nature of live videos and how it builds a more authentic connection.

• 18:30) Cost and Time Efficiency of Going Live
  Tanya highlights the savings in production costs and editing time, making live streams a smart choice for budget-conscious creators.

• (24:45) Tools and Tech Tips
  Get insights into the gear Tanya uses and her recommendations for getting started without needing high-end equipment.

Memorable Quotes:

• "The less polished, more human side of live streaming really resonates with people these days."

• "You don’t need fancy gear to start, even your smartphone can deliver professional-quality streams."

• "Focusing on your goals and not on obstacles is key to creating a positive impact with your content."

Conclusion: Live streaming isn't just about going live—it's about connecting with your audience in real-time, showing authenticity, and saving valuable time in content creation. Ready to make live streaming work for you?

Keywords: Live Streaming, Content Creation, Audience Engagement, Cost-Effective Marketing, Authentic Connection

Head over to streamlikeaboss.tv for more tips and to catch her live most Thursdays. Don’t forget to follow @videocoachtanya on your fav social media platforms for the latest updates!