In this episode of The Builder’s Edge, host Deanna Lucas dives into a critical mistake that could be draining your business budget and stunting growth: running ads before your digital presence is ready. Deanna breaks down why more traffic doesn’t always mean more clients, using the story of a business owner whose ad spend led to clicks but no conversions. From outdated websites to missing reviews and unclear branding, she reveals the trust and authority gaps that sabotage ad campaigns. This episode is packed with actionable advice to ensure your digital house—your website, reviews, and Google Business Profile—is in order before you invest in ads. Tune in to learn how to align your message, build trust, and turn clicks into loyal customers, ensuring every ad dollar amplifies your business.

Deanna emphasizes that ads only work when your digital foundation is strong, offering practical steps to create a customer-focused online presence that converts. She shares insights on crafting a clear website, leveraging recent reviews, optimizing your Google Business Profile, and ensuring consistent follow-up systems. Whether you’re a builder, contractor, or service provider, this episode will help you avoid wasting money on ads and instead create a digital strategy that scales. Don’t miss Deanna’s free resource, the Builder’s Digital House Checklist, to guide you in tightening your online presence and building trust that turns prospects into clients.

Main Points Featured in the Episode:

• Digital Foundation First: Ads amplify existing problems if your website, reviews, or branding lack clarity or trust signals.

• Customer-Focused Website: Ensure your homepage clearly states what you do, who you serve, and the next steps for customers to avoid confusion.

• Reviews as Trust Signals: Recent, responded-to reviews on your Google Business Profile act as digital referrals to build credibility.

• Optimized Google Business Profile: Include hours, location, recent photos, keywords, and Q&A to answer customer questions and boost trust.

• Consistent Follow-Ups: Implement email sequences or callback systems to engage prospects quickly and maintain trust.

“People don’t buy when they understand you. They buy when they feel like you understand them.” - Deanna Lucas

Learn more about Deanna Lucas through the following links:

DND Website

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