Send us a text

Google's reign as the search king has dramatically shifted. While we've long operated under the assumption that Google commands 90% of search traffic, the shocking reality is closer to 18% when considering all search activity across platforms. This revelation fundamentally changes how businesses should approach their online visibility strategies.

The search ecosystem has fragmented across numerous platforms, each with distinct user demographics and search behaviors. Microsoft Bing has gained market share through its OpenAI integration, while privacy-focused alternatives like DuckDuckGo continue growing. But the real transformation extends beyond traditional search engines – users now search directly within the platforms where they spend their time. Pinterest remains a visual search powerhouse, Instagram serves as a primary business discovery tool for many consumers, and Facebook's demographic has evolved to include older generations seeking connection with family.

The key is shifting from Search Engine Optimization to "Search Everywhere Optimization" – identifying where your specific customers search and focusing your efforts there. Understanding your audience's online behavior, leveraging emerging AI tools for content distribution, and staying informed about rapidly evolving search trends are essential for maintaining visibility in this new landscape.