Big box lenders are writing big checks, but that’s not what’s costing you top producers. In this episode of Recruiting Conversations, I break down how to protect your team from being poached by creating an environment where no amount of money can compete with your leadership, vision, and culture.

If you’ve ever been blindsided by a recruiter offering a six-figure bonus to one of your LOs, this is the strategy episode you’ve been waiting for.

[00:00] Introduction – The real threat isn't the bonus. It's the gap in belief that existed before it showed up.
[01:00] Understand the Root Issue – Signing bonuses only work when your LO believes money will fix a deeper problem.
[02:00] Strategy 1: Build a Leadership Rhythm – Stay connected weekly through 1-on-1s, vision check-ins, and personal coaching.
[03:00] Strategy 2: Create Long-Term Clarity – Help LOs visualize what their future looks like under your leadership.
[04:00] Strategy 3: Stay Curious When They Mention a Bonus – Don’t panic. Ask good questions to understand the "why" behind the interest.
[05:00] Strategy 4: Don’t Lead With Counter Offers – Retain people because of shared mission, not short-term money matches.
[06:00] Strategy 5: Build Identity Around Culture – When LOs see themselves as part of something rare, they won’t chase a quick payout.
[07:00] Strategy 6: Anchor With Belief – Vision, support, and belonging always beat a check if you lead from the heart.
[08:00] Final Challenge – Connect with three LOs this week and have a purpose-driven conversation, not a production check-in.

• Money Isn’t the Real Motivator – The signing bonus just exposes gaps in connection, vision, or belief.

• Retention Happens in Rhythm – Regular check-ins, coaching, and conversation are your best defense.

• The Right People Don’t Just Want More – They want meaning, leadership, and momentum.

• Don’t Compete With Big Checks – Compete with clarity. Compete with connection.

• Play the Long Game – Build something worth staying for and let that be what your people align with.

The best recruiters are playing chess, not checkers. And when you play the long game, you don’t lose top talent to a quick check.

Want help building a culture and system that attracts and retains the right people? Subscribe to my weekly email at 4crecruiting.com or book a session at bookrichardnow.com. Let’s build a team that no one wants to leave.