On Episode 3 of Season 4 of the Healthcare Reimagined podcast, I spoke for a second time with Srulik Dvorsky, co-founder and CEO of TailorMed, which helps remove financial barriers to healthcare by connecting patients with public funding sources for expensive treatments.

The scale of the problem is staggering - only 55% of US adults can afford needed care, with over 100 million Americans in medical debt. TailorMed addresses this by tapping into $50 billion in available assistance scattered across thousands of programs from pharmaceutical companies, philanthropic organizations, and government sources. Their platform automates the entire lifecycle of these assistance programs, from finding eligible patients to enrollment and realization of benefits.

Srulik's journey to founding TailorMed was deeply personal. After serving in an IDF technology unit and spending a decade in medical devices, he experienced firsthand the challenges of being a caregiver when several family members were diagnosed with cancer. Though his initial concept focused on caregiver support, he identified medication affordability as a critical problem with a sustainable business model in the US market.

The company has evolved significantly - starting with cancer care providers, expanding to pharmacies and pharmaceutical companies, and now serving all disease states. While initially focused on provider-side tools, TailorMed now offers direct patient engagement through a virtual copay wallet accessible via phone or desktop. Their technology is typically white-labeled through healthcare providers to maintain patient trust.

We discussed the complex dynamics of healthcare cost sharing, noting how policy changes often leave patients bearing increased financial burden as larger stakeholders adapt more effectively. Looking ahead, TailorMed aims to expand beyond just financial assistance to address other barriers in the patient medication journey, including medication management, side effect support, and care navigation.

You can connect with Srulik on Linkedin, and learn more about TailorMed by visiting their website. You can learn more about Covered Health on our website.