This week, Stephanie Rodin chats with her guest, Bryan Cush. The two chat about the integration of preventive healthcare practices with daily life, the impact of early detection tests, and the importance of sustained doctor-patient relationships.

In this episode, we discuss:

• How healthcare providers can bridge what their business calls services and what real patients are searching for online.

• Bryan and his team tackle both urgent digital issues, like ADA website compliance, and long-term goals such as sustainable practice growth.

• When and why reputation management becomes critical, including strategies for handling both positive and negative online reviews.

• How Tidal Health Group works as an extension of a healthcare team, providing ongoing support rather than quick fixes.

• Who benefits most from professional digital marketing, from established practices wanting to expand to startups needing step-by-step guidance.

Bryan Cush, President and Co-Founder of Tidal Health Group, has over 14 years of experience in healthcare marketing and communications, specializing in the digital representation of quality doctors and the care they provide. He leverages his MS in Information Systems and Data Analytics to create data-driven strategies that showcase the expertise and patient experience of his clients online and connects them with the right patients who need their medical attention.

Bryan’s passion for healthcare marketing stems from his personal journey of navigating the complex and confusing healthcare market and finding the best provider for his needs. Bryan has a unique background in customer loyalty, sales and technology, and data management systems across different industries, which gives him a holistic perspective on how to cater to the needs and motivations of real people, not just statistics. He also serves on the board of a non-profit organization that advocates for awareness and coverage of non-traditional treatment methods for traumatic brain injuries, which reflects Bryan’s mission of improving the quality of life of patients through early intervention and proper care.

This week, Stephanie Rodin chats with her guest, Natalie Greaves. The two chat about Natalie’s journey from aspiring accountant to communications expert, the evolution of public relations in the digital and social media age, and the importance of strategic messaging for healthcare professionals and beyond.

In this episode, we discuss:

• How PR pros work with clients, helping clients understand what’s newsworthy, craft the right messages, match them to the right audiences, and maximize media placements for ongoing benefit.

• What PR really is: Natalie breaks down that PR is one facet of a much broader marketing mix, focusing specifically on influencing news cycles, building trust, and communicating value, beyond just getting media coverage.

• When to seek PR guidance: It’s best for potential clients to engage with PR professionals early, so messaging, positioning, and reputation can be strategically crafted rather than repaired after a misstep.

• Why strategy matters: She emphasizes that PR shouldn’t be an impulsive add-on; it’s most effective when strategically planned to ensure messaging, timing, and targeting are in sync with client goals.

• Who benefits from PR: Her clients range from nonprofits to healthcare practitioners to founders—essentially anyone who needs help defining their voice, telling their story, and navigating public perception.

Natalie Greaves, Founder, Greaves Communication Strategies, helps clients to find their unique voice and tell their best story.

Specializing in PR strategy, media outreach, social media and editorial writing, Natalie enjoys working with clients to communicate the value and purpose in their work. She created her company in 2017 out of a desire to make marketing more accessible to founders and practitioners who find the process intimidating.

Natalie most recently served for six years as Ronald McDonald House New York’s director of communications, raising awareness and support for children battling cancer. She began her career in public relations working with organizations including The Direct Marketing Association, The Brain and Behavior Research Fund, and Ethicon Endo-Surgery, a Johnson & Johnson subsidiary.

A native New Yorker, Natalie is a proud mom of a very active middle schooler, holds a Bachelor of Arts degree in Rhetoric & Communication from the University at Albany in New York, and lives in Queens.

Website:

greaveswrites.com

Social Media Links:

LinkedIn: @nataliegreaves
Facebook: @GreavesComm
Instagram: @greaveswrites

This week, Stephanie Rodin chats with her guest, Michael Carbone. The two chat about how shifting political landscapes affect immigration cases, the complexities attorneys face in staying up-to-date with ever-changing regulations, and the heightened anxieties experienced by immigrant families

In this episode, we discuss:

• Why legal support is particularly important in the current immigration climate

• The creative solutions that attorneys sometimes need to find for clients

• How clients react to immigration policy changes or executive orders

• Why staying up-to-date with legal and procedural changes is critical

• Michael’s typical clients

Michael T. Carbone is the owner and managing attorney of Carbone Law, a New York City-based law firm dedicated to guiding individuals and families through the immigration benefit petition process and assisting New York State licensed professionals in establishing their private practices. As an active member of the legal community, Michael serves on the Small Law Firm Committee of the New York City Bar Association and is also a member of both the Richmond County Bar Association and the American Immigration Lawyers Association (AILA). Since 2021, Michael has leveraged his YouTube channel to demystify complex immigration and business law concepts, offering practical tips and insights to a broad audience. Outside of his legal practice, Michael is an avid traveler, photographer, cyclist, and painter, finding creative inspiration and balance in his pursuits around the globe.

Website: https://www.carboneattorneys.com

YouTube Channel: https://www.youtube.com/@carbone_law

Social Media Links:

Instagram: https://www.instagram.com/carbonelaw

Facebook: https://www.facebook.com/carbonelaw

X: https://www.x.com/carbone_law

Linkedin: https://www.linkedin.com/in/carbonemichael