Soul & Science: Fast Forward Your Marketing Mind

著者： Mekanism and Jason Harris
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  • サマリー

  • In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.

    Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.

    Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

    At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.

    Brought to you by Mekanism.
    2024 Mekanism
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あらすじ・解説

In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.

Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.

Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.

Brought to you by Mekanism.
2024 Mekanism
アート マーケティング 経済学
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エピソード
  • #83: Innovative Partnership | Dustin Baker & Maya French, Co-founders of HappyPop

    #83: Innovative Partnership | Dustin Baker & Maya French, Co-founders of HappyPop
    2025/01/06
    This week, Jason explores The Soul & Science of Entrepreneur Partnerships with Dustin Baker and Maya French, co-founders of HappyPop. As the driving forces behind Koia and now HappyPop, Dustin and Maya have redefined what it means to create purposeful products in the competitive beverage industry.Discover how their unique partnership has evolved over a decade, how they turned personal challenges into groundbreaking products, and why community is at the heart of their mission to deliver happiness and wellness to all.What’s Inside:
    • How Dustin and Maya’s entrepreneurial chemistry fuels their success.
    • Lessons from launching Koia, a plant-based protein drink, and HappyPop, a mood-boosting energy beverage.
    • Strategies for building community and creating culturally relevant brands.
    • Insights into navigating the ever-changing CPG landscape.
    Memorable Moments:
    • "Great partnerships are built on trust, adaptability, and a shared mission."
    • "Happiness isn’t just a product—it’s a commitment to making lives better."
    • "Community is earned, not demanded, and it’s essential for brand success."

    Brought to you by Mekanism.
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    37 分
  • #82: Chemistry in Collaboration | Stephen Boehler, Founder at Mercer Island Group

    #82: Chemistry in Collaboration | Stephen Boehler, Founder at Mercer Island Group
    2024/12/16
    What’s the secret to building lasting and successful partnerships? This week, we dive into the Soul & Science of agency-client relationships with Stephen Boehler, founder of Mercer Island Group and former Procter & Gamble brand manager. Stephen shares his journey from growing up in a family business to leading one of the most respected agency search consultancies. Learn how a serendipitous flight led to the creation of Mercer Island Group, his lessons from turning around the Pringles brand, and why fostering chemistry between teams is vital for innovation and growth.

    What’s in this episode?
    • Why short-termism is a growing challenge—and how to refocus on long-term brand building.
    • Tips for creating meaningful client-agency relationships that stand the test of time.
    • How training gaps are impacting the marketing industry—and what we can do about it.

    Brought to you by Mekanism.
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    38 分
  • #81: Disrupt and Scale | Erika Badan, CEO at Food52

    #81: Disrupt and Scale | Erika Badan, CEO at Food52
    2024/12/09
    Let's talk about the Soul & Science of disrupting an industry and scaling a business. This week, Jason sits down with Erika Badan, CEO of Food52, to discuss her journey from early career uncertainty to becoming a leader in the home goods and lifestyle industry.

    Erika shares how her time at Barstool Sports taught her to embrace risk, her vision for reimagining Food52’s role in the market, and the importance of building brands that connect authentically with their communities. From navigating investor relationships to cultivating a team capable of disruption, Erika’s insights offer a fresh perspective on leadership in today’s dynamic business environment.What’s in this episode?
    • Lessons on scaling businesses while staying true to your brand’s essence.
    • The role of adaptability and intuition in managing teams and growth.
    • Why community and fearless experimentation are central to long-term success.
    Brought to you by Mekanism.
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    37 分

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