Laurel Portie is an absolute rockstar when it comes to paid media, advertising, and being an A-player. 

 If you have been following me for a long time, you know I’m not a low-ticket guy. But Laurel cracked the code with low-ticket using one of my offers: www.powerofferworkshop.com.

 In this episode, we break everything down: what Laurel did to make this all work, why I couldn’t crack this code, and how you can use this strategy to make your ads crush.

 If you’re curious about how to make low-ticket work, this episode is for you.

Connect with Laurel here:

https://www.laurelportie.com/

http://www.adcoachingfor7.com/

You’ll Discover

How Laurel’s background in television created her unique approach in the ad space [3:59]

A breakdown of Laurel’s funnels [11:00]

What is Power Content? [15:36]

Why Laurel runs top of funnel to cold audiences [17:06]

You don’t necessarily need to write new copy when creating new ads [20:28]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

 Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

 Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

Joshua Gavin is known as “The Offer Kid” and the founder of Ad Free Funnels. 

He was in our HTC program back in the day, and has a very unique skillset. I wanted to bring him on to share how he discovered Power Offers and how he used that to get to where he is today. 

Josh developed a funnel agency in 2020, transitioning from local business marketing to working with coaches and consultants. One of his VSL clients asked him to “build him a Mini Webinar like Joel Erway does.” Josh had no idea what a Mini Webinar was, much less knew about this guy Joel Erway…but he didn’t tell this to his client, and got to work on his research.

He learned about Mini Webinars and Power Offers on the job, and it instantly clicked.

While it seemed like everyone else was doing long-form sales processes, Josh figured that selling outcomes through short-form Mini Webinars could be the next big thing. He went all-in on Mini Webinars and Power Offers, and is still going strong today.

Obviously, I swear by Power Offers. But if you need some more convincing, this episode will get you there.

You’ll Discover

What makes Power Offers stand out from other sales processes? [6:40]

How to determine whether to use a Power Offer and who should be using it [8:33]

Which Power Offers hit, and which ones might miss the mark [10:35]

Don’t get too caught up in guarantees [12:50]

An unexpected demand trigger that worked for Josh [19:10]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

I returned from a week on Necker Island, hanging out with Richard Branson a few days ago.

We sat down and talked about life, business, and things that only billionaires discuss.

I spent the week reflecting on the phase I’m at in my career, where I want to go next, and what it means to everything I’ve done up until now. 

It has unlocked a new vision for growth, and I can see more clearly where I want to go next.

Find out here.

You’ll Discover

• You can do things when you have a lot more money. [6:19]
• Build connections and legacy. [6:38]
• Change the perspective on why some people want to be billionaires. [7:11]
• The day you stop having fun is the day you start dying. [10:11]
• Never sacrifice the ability to have fun. [11:04]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.