• Social Pulse Podcast: Retail Edition

  • 著者： Mike Allton
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Social Pulse Podcast: Retail Edition

著者： Mike Allton
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  • Join award-winning marketer Mike Allton as he peels back the curtain with retail social media and community managers just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what marketers go through - from awful algorithms to terrific trends - and ideas that you can apply to your own business. Whether you're leading the department or boots on the ground, Social Pulse Podcast: Retail Edition will help you expand your knowledge, address your challenges, and apply successful social media marketing strategies in the years to come. Ready to get your engagement up? Then it's time to sign up. Subscribe today. Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton
    2024-present
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Join award-winning marketer Mike Allton as he peels back the curtain with retail social media and community managers just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what marketers go through - from awful algorithms to terrific trends - and ideas that you can apply to your own business. Whether you're leading the department or boots on the ground, Social Pulse Podcast: Retail Edition will help you expand your knowledge, address your challenges, and apply successful social media marketing strategies in the years to come. Ready to get your engagement up? Then it's time to sign up. Subscribe today. Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton
2024-present
マネジメント マーケティング 経済学
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  • From Print to Pixels: How to Bring Old-School Retail into the Digital Age

    From Print to Pixels: How to Bring Old-School Retail into the Digital Age
    2024/09/19
    Are you part of a retail business struggling to move away from traditional newspaper and magazine advertisements? Feeling overwhelmed by the shift to digital marketing and social media? You're not alone. Many brick-and-mortar stores face significant resistance to change. They rely on methods they’ve known for years, leaving them hesitant to embrace new platforms and strategies. This hesitation can leave your business lagging behind, missing out on the vast potential and engagement that social media offers. How do you break through these barriers and convince your team to embrace this change? Today's guest, Courtney McCoy, has successfully navigated this transition, turning resistance into results. As a seasoned social media manager, Courtney took a brick-and-mortar store from relying solely on print ads to achieving a 700% increase in organic reach through social media. Her expertise has brought life and engagement to traditional retail, making her a perfect guide for anyone facing this challenge. Social Pulse Podcast host Mike Allton asked Courtney McCoy about: 🛍️ Overcoming Resistance to Change: Gain insights into convincing leadership and staff to embrace social media marketing. 🛍️ Effective Content Strategies: Learn about content creation tactics that drive significant engagement and organic reach. 🛍️ Community and Ad Management: Understand the importance of community management and running successful traffic ad campaigns. Learn more about Courtney McCoy Connect with Courtney McCoy on LinkedIn Resources & Brands mentioned in this episode Southeastern Salvage Learn more about Agorapulse with a free demo Show Notes & Transcript: https://www.agorapulse.com/blog/from-print-to-pixels-how-to-bring-old-school-retail-into-the-digital-age Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike
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    21 分
  • Overcoming Social Media Setbacks: Insights from a Retail Marketing Expert

    Overcoming Social Media Setbacks: Insights from a Retail Marketing Expert
    2024/09/04
    Have you ever found yourself frustrated by the ever-changing algorithms of social media? Or perhaps, you’ve witnessed fluctuating engagement rates that left you scratching your head? These challenges are all too familiar for social media marketers, especially in the retail sector. Navigating these hurdles requires not just technical know-how but also patience, passion, and a bit of intuition. Our guest today, Sofia Vinitskaia, is no stranger to these challenges. As a marketing professional at JOELLE Collection, Sofia has faced and conquered numerous obstacles, from algorithm changes and influencer content delays to the unprecedented disruptions caused by COVID-19. Her journey offers invaluable insights and lessons on turning social media challenges into marketing wins. Social Pulse Podcast host Mike Allton asked Sofia Vinitskaia about: ♉️Strategies for Overcoming Social Media Challenges: Practical tactics for dealing with algorithm changes, fluctuating engagement rates, and influencer content delays. ♉️The Importance of Patience and Passion: How patience and passion can help overcome social media marketing hurdles and lead to successful campaigns. ♉️Adapting to Crises and Unique Perspectives: Adapting social media strategies during crises like COVID-19 and leveraging unique backgrounds, such as economics, in marketing. Learn more about Sofia Vinitskaia Connect with Sofia Vinitskaia on LinkedIn Resources & Brands mentioned in this episode Joelle Collection Learn more about Agorapulse with a free demo Love Pop Threads Episode With Potter's Resorts: How to Turn a Crisis Into a Growth Opportunity Show Notes & Transcript: https://www.agorapulse.com/blog/overcoming-social-media-setbacks-insights-in-retail Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    37 分
  • Telling Tales: The Role of Storytelling in Successful Retail Marketing

    Telling Tales: The Role of Storytelling in Successful Retail Marketing
    2024/08/22
    Have you ever watched a commercial or read a blog post that really resonated with you, that told a story so compelling it made you feel connected to a brand on a personal level? That's the power of storytelling in marketing. For retail brands, crafting compelling narratives is more than just a strategy—it's a way to build strong, emotional connections with consumers. Today's episode is all about storytelling in retail content marketing. We'll explore how to move beyond simply promoting products to creating stories that captivate and engage your audience. Our guest, Kaleigh Moore, is a seasoned content marketer who specializes in blog content creation and editing for retail and eCommerce brands. She’s here to share her insights and experiences on how storytelling can transform your marketing efforts. Social Pulse Podcast host Mike Allton asked Kaleigh Moore about: 🛍️ The Importance of Storytelling in Retail Marketing: Listeners will understand why storytelling is crucial for retail brands and how it helps build strong emotional connections with consumers. 🛍️ Elements of a Compelling Retail Story: Insights into what makes a compelling story for retail content marketing, including the balance between promotional content and engaging narratives. 🛍️ Practical Tips for Smaller Brands: Practical advice on how smaller retail brands can leverage storytelling effectively in their content marketing, even with limited budgets. Learn more about Kaleigh Moore Connect with Kaleigh Moore on LinkedIn Connect with Kaleigh Moore on X Resources & Brands mentioned in this episode Kaleigh Moore Learn more about Agorapulse with a free demo Forbes Vogue Business Adweek Mad Men Curie Sarah Moret Shark Tank Grace Clark Miri Rodriguez's book: Brand Storytelling AI and Marketing Unpacked show, interview with Chris Penn Fracture SafeLite Auto Repair Show Notes & Transcript: https://www.agorapulse.com/blog/understanding-the-role-of-storytelling-for-successful-retail-marketing Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    31 分

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