• Social Pulse Podcast: B2B Edition

  • 著者： Mike Allton
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Social Pulse Podcast: B2B Edition

著者： Mike Allton
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  • Social Pulse Podcast: B2B Edition is your dedicated source for conquering the unique social media marketing challenges in the B2B sector - authentically. Join award-winning marketer Mike Allton as he connects with B2B marketing professionals, uncovering the persistent obstacles they encounter and the innovative strategies they employ to overcome them. Each episode offers an in-depth look at the real-world dynamics of B2B marketing - from navigating complex sales cycles to leveraging LinkedIn effectively - and practical tactics that you can apply to your own strategies. Whether you’re leading a startup tech firm or managing marketing at a multinational corporation, Social Pulse Podcast: B2B Edition will broaden your knowledge, tackle your toughest social media challenges, and provide you with effective strategies for today and the future. Ready to enhance your B2B marketing approach? Subscribe today. Brought to you by Agorapulse: the top-rated social media management solution trusted by professionals. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton.
    2024-present
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Social Pulse Podcast: B2B Edition is your dedicated source for conquering the unique social media marketing challenges in the B2B sector - authentically. Join award-winning marketer Mike Allton as he connects with B2B marketing professionals, uncovering the persistent obstacles they encounter and the innovative strategies they employ to overcome them. Each episode offers an in-depth look at the real-world dynamics of B2B marketing - from navigating complex sales cycles to leveraging LinkedIn effectively - and practical tactics that you can apply to your own strategies. Whether you’re leading a startup tech firm or managing marketing at a multinational corporation, Social Pulse Podcast: B2B Edition will broaden your knowledge, tackle your toughest social media challenges, and provide you with effective strategies for today and the future. Ready to enhance your B2B marketing approach? Subscribe today. Brought to you by Agorapulse: the top-rated social media management solution trusted by professionals. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton.
2024-present
マネジメント マーケティング 経済学
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  • Unraveling B2B Social Media: Unique Challenges, Powerful Solutions

    Unraveling B2B Social Media: Unique Challenges, Powerful Solutions
    2024/10/21
    Are you struggling to make your B2B social media efforts truly impactful? Do you find yourself wondering why strategies that work for B2C brands seem to fall flat for your business? You're not alone. Many B2B social media managers face unique challenges that can leave them feeling frustrated and unsure of how to proceed. How do you create engaging content for a seemingly "dry" industry? How can you measure ROI when your sales cycles are long and complex? And how do you build meaningful relationships in a landscape where decision-makers are notoriously hard to reach? These are the puzzles that keep B2B social media managers up at night. But what if there were ways to not just overcome these obstacles, but to turn them into opportunities for growth and engagement? That's exactly what our guest today is here to help us with. Eva Tranova, the Head of Social Media at Agorapulse, brings a wealth of experience and insights to our discussion. With her multilingual background and expertise in social media marketing, Eva has helped countless B2B brands navigate the complex world of social media. Her work at Agorapulse, a leading social media management platform, has given her a unique perspective on the challenges faced by B2B social media managers and the innovative solutions that can drive success. Eva's contributions to the field have made her a respected voice in the B2B social media community, and we're thrilled to have her share her knowledge with us today. Social Pulse Podcast host Mike Allton asked Eva Tranova about: 🧡 B2B Social Media Uniqueness: Understand the distinct challenges that set B2B social media apart from B2C strategies. 🧡 Strategic Content Creation: Learn techniques for developing engaging content that resonates with B2B audiences and decision-makers. 🧡 ROI Measurement: Discover effective methods for tracking and demonstrating the value of B2B social media efforts in long sales cycles. Learn more about Eva Tranova Connect with Eva Tranova on LinkedIn Resources & Brands mentioned in this episode Agorapulse Learn more about Agorapulse with a free demo Amelia Sordell Klowt Agency Mark Schaefer The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead FT. Tamsen Webster Agorapulse TikTok Agorapulse Instagram reels Jay Baer. A Demo Video of Adobe Tool to track Social Media Trends Social Media Today Annie-Mae Hodge Matt Navarra Adam Mosseri Andrew Hutchinson Show Notes & Transcript: https://www.agorapulse.com/blog/unraveling-b2b-social-media-unique-challenges-powerful-solutions Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    34 分
  • AI and the Modern Marketer: Navigating the Changing Job Market

    AI and the Modern Marketer: Navigating the Changing Job Market
    2024/09/26
    Are you worried about the rapid advancement of AI in marketing? As artificial intelligence reshapes the marketing landscape, many professionals question their future in the industry. Will AI replace human marketers entirely? What new skills do you need to stay competitive? These questions keep marketers up at night, and for good reason. But here's the good news: AI isn't here to replace you—it's here to enhance your capabilities and open up new opportunities. That's exactly what our guest today is here to help us understand. Pam Didner is an award-winning B2B marketing consultant, speaker, and author of multiple books on AI in marketing, including her recent works "The Modern AI Marketer in the GPT Era" and "The Modern AI Marketer: Guide to Gen AI Prompts." With over two decades of experience in global marketing leadership roles, she has been at the forefront of marketing evolution, helping countless professionals leverage AI to enhance their strategies and careers. She's here to share her insights and practical advice on how you can position yourself for success in this rapidly changing job market. Social Pulse Podcast host Mike Allton asked Pam Didner about: 🧡 AI as an Enabler: Understand how AI is augmenting marketing roles rather than replacing them, opening up new opportunities for strategic thinking and creativity. 🧡 Essential AI Skills: Identify the key AI-related skills and knowledge areas that will be crucial for marketers to develop in order to remain competitive in the job market. 🧡 Career Adaptation Strategies: Learn practical steps for evolving your marketing career to align with the AI-driven future, including continuous learning and cross-functional collaboration. Learn more about Pam Didner Connect with Pam Didner on LinkedIn Connect with Pam Didner on X Resources & Brands mentioned in this episode Pam Didner Learn more about Agorapulse with a free demo An Ebook: The Modern AI Marketer in the GPT Era An Ebook: The Modern AI Marketer: Guide to Gen AI Prompts. Paul Roetzer Susan Westwater Chris Penn Sam Altman Darryl Praill Minority Report Wharton business school Podcast: The Artificial Intelligence Show Show Notes & Transcript: https://www.agorapulse.com/blog/ai-and-the-modern-marketer-navigating-the-changing-job-market Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    38 分
  • The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead

    The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead
    2024/09/26
    Are you tired of your B2B marketing efforts falling flat? Do you find yourself wondering why your carefully crafted pain-point messaging isn't resonating with your audience the way you hoped it would? If you're like many marketers, you've been taught that highlighting your customers' pain points is the key to persuasion. But what if I told you that this common approach could actually be sabotaging your long-term success? The truth is, pain-based marketing, while seemingly effective in the short term, often fails to create lasting engagement and loyalty. It can leave your audience feeling manipulated, defensive, or worse – completely tuned out. So, how can we break free from this cycle and create marketing messages that truly connect and convert? That's exactly what we're diving into today with our esteemed guest, Tamsen Webster. Known as "The Idea Whisperer," Tamsen is a renowned brand strategist, speaker, and author of "Find Your Red Thread: Make Your Big Ideas Irresistible." With her wealth of experience in helping organizations and individuals articulate their ideas effectively, Tamsen is here to challenge our preconceptions about persuasion and offer a fresh perspective on B2B marketing strategies that work. Social Pulse Podcast host Mike Allton asked Tamsen Webster about: 🧡 The Persuasion Paradox: Understand why pain-based marketing, despite its popularity, often leads to diminishing returns and potential backlash in B2B contexts. 🧡 Positive Engagement Strategies: Learn alternative approaches to persuasion that focus on building understanding, finding common ground, and creating long-term value for your audience. 🧡 Idea Articulation Techniques: Discover how to communicate your brand's value proposition in a way that resonates deeply with your audience without relying on pain points. Learn more about Tamsen Webster Connect with Tamsen Webster on LinkedIn Resources & Brands mentioned in this episode Tamsen Webster Find Your Red Thread: Make Your Big Ideas Irresistible Learn more about Agorapulse with a free demo New Ebook: Say What They Can't Unhear: The 9 Principles of Lasting Change Trashie 15Five Simon Sinek Seth Godin Dunkin Starbucks Get your Compact Case™! Message Design Institute Show Notes & Transcript: https://www.agorapulse.com/blog/the-persuasion-paradox-why-pain-based-marketing-fails-and-what-to-do-instead Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    45 分

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