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Sinatra, Taylor, Fogerty, Swift Fight for Control, and The Dough ($)!

Sinatra, Taylor, Fogerty, Swift Fight for Control, and The Dough ($)!

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For those who want to know about the significance of masters in the recording industry, here's a little dive into the background and history of artists, record labels, and the fight for masters ownership.

In what has been described as a brilliant strategy, Taylor Swift devalues her first 6 albums by rerecording them and then, as the songwriter, denied anybody licensing the originals in movies or commercials insisting they could only use her re-recorded versions; meanwhile sales of the originals dropped around 60%. To the point that the owners sold her the original masters of her 1st 6 albums, and more, for $360 million, close to what they paid for them. To the delight of the T-Swifties, she now owns it all (and makes all the $). Swift wasn't the first to re-record or buy the masters to gain total control of her music.

But now the labels are worried about being 'Swifted' as more legacy artists follow her lead. The value of a record label is determined by its ownership of, and profiting from, master recordings. How can record labels survive if their golden eggs, the legacy recordings they own, are effectively neutered by re-recordings?

Sources are linked on my blog: https://snydersmusicbiznews.blogspot....

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