The 5-step process for creating effective video content

In this short solo episode, I discuss why businesses need to create more video. After a recent poll, I found two main who businesses don't create consistent video content, firstly, understanding the benefits of video and second, the time it takes to create it. 

There are many reasons why businesses need video for their growth, such as increased engagement and reach, improved conversion rates, enhanced customer experience, and increased return on investment. 

Video can work for businesses if they have a plan and strategy in place. I outline my five P process for creating effective video content that maximizes return on investment and achieves business goals. The five P's are plan, produce, publish, promote, and Performance. I also share tips on making the most of your film day and selecting the right platform for your target audience and goals.

Highlights: 

01:23 Recent Linkedin poll findings and benefit of video

02:01 Reason 1: Increased reach and engagement 

02:28 Reason 2: Improved conversion rates

03:05 Reason 3: Enhanced customer experience

03:21 Reason 4: Increased ROI

04:11 The 5 P Process

04:26 Plan

05:13 Produce

05:50 Publish

06:21 Promote

06:54 Performance 

If you want to know how you can apply this process to your business when creating video content. Why don't you book a 15-minute discovery call with me?

Contact Simon:

Visit the Website

Buy the Book

Work with Me

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

How to create YouTube videos that convert with Tom Breeze

If you're not promoting your videos with ads on YouTube, you're missing out on a huge opportunity to reach your target audience.

While organic views and shares can certainly help your videos gain traction, promoting your content with ads on YouTube allows you to reach a highly targeted audience and increase your visibility in a competitive online space.

Viewers tend to view brands that advertise on YouTube as serious and trustworthy. Similar to seeing ads during the Superbowl, it creates a mental shortcut that implies the brand is successful and has quality products. Videos on YouTube are also highly memorable and can significantly impact viewers, making it a platform that rivals no other.

In this episode, I speak with Tom Breeze, a YouTube Ad expert who offers a unique perspective on the types of video content you should create and promote. 

Tom shares his seven-step process for consistently producing high-converting video ads that aim to inform and sell simultaneously. Through the ADUCATE framework, he outlines his system for creating educational video ads.

1. Aim
2. Difficulty
3. Understanding
4. Credibility
5. Action Plan
6. Trust
7. Exit

Listen to the whole episode for all the details. 

Highlights:

0.00 Why YouTube is such a big platform

1.55 Why is YouTube still relevant in 2023?

4.50 What are the advertising targeting options available to you on YouTube now?

19.15 Tom's ADUCATE framework

32.45 What’s the ideal length for your video?

42:06 Type of campaigns you can run on YouTube and how to start

Connect with Tom

YouTube Ad Agency

A free scan of your YouTube channel and insights on how your video content is performing - www.bidurk.com

Tom's personal website

Contact Simon:

Visit the Website

Buy the Book

Work with Me

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

The Smart Connector with Jane Bayler. 

As the Smart Connector, Jane Bayler is a London-based business growth expert who specializes in helping B2B consultants and service providers increase their revenue and establish themselves as the leading authority in their industry. With a background in media, advertising, real estate, and marketing, Jane has a wealth of experience to draw from. 

In this week's episode, she and I discuss why it's crucial to step in front of the camera and create video content to enhance your position as a "Smart Connector." 

Jane is a passionate entrepreneur with a 20-year track record in the industry, and she is dedicated to helping other entrepreneurs achieve success and live their best lives.

Show highlights:

01:55 What is a smart connector?

03:16 How does video help you become a smart connector

04:15 How I learnt to show up on camera

10:05 Why editing is the magic sauce

12:36 Want to connect with a younger audience, need to create video content

15:02 Create once and repurpose if different forms

20:25 Using video for the sales process

25.04 Jane's tips for creating videos

34:31 The trick with using auto-cue

37:07 How video is becoming more and more important in the marketing process

Connect with Jane:

LinkedIn

The Smart Connector Podcast

Website 

Contact Simon:

Visit the Website

Buy the Book

Work with Me

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.