In this Friday Conversation, we’re joined by Jenny Groberg, CEO and Founder of BookSmarts Accounting. Since founding her firm in 2008, Jenny has grown BookSmarts to employ 30 women and serve over 300 clients nationwide. Named Utah's 2024 CEO of the Year by Utah Business and a four-time 2023 Stevie Award winner, she’s known for empowering women and delivering top-notch service. Jenny shares how her scrappy, hustle-driven approach transformed her business into a top 100 Utah company, and discusses the challenges in the accounting industry, the rise of AI, and the benefits of leading a woman-run firm breaking industry norms.

In this conversation, Jenny dives into how BookSmarts is leveraging AI and cloud-based accounting software to streamline operations. By automating data entry and utilizing blockchain technology, her team creates efficiencies that allow for more personalized client interactions and reduced costs. Recently featured in an article on the best accounting software for 2024, Jenny emphasizes the importance of switching to cloud-based systems to integrate workflows, boost profitability, and improve strategic decision-making.

Jenny further explains how business owners need to closely monitor rising product costs to ensure profitability. Whether a company is service-based or product-driven, staying on top of expenses and adjusting prices accordingly is crucial for long-term success. She also shares a significant setback she overcame—initially assigning only one accountant per client. This model proved unstable, so she introduced cross-trained teams to ensure seamless client support regardless of staff availability, providing stability for both employees and clients.

Despite challenges, Jenny's focus remains on growth and job creation. Her goal is to double her workforce, reach eight figures in revenue, and provide more flexible job opportunities for women. Reflecting on her personal journey, including overcoming a traumatic brain injury, Jenny’s resilience has fueled her vision of empowering others, creating lasting impact through her business and charitable work.

Tune in to hear from this great entrepreneur.