Mastering Your Podcast Description: How to Hook Listeners

In this episode of Showmakers, Ed Barker, founder of Studio 1878, discusses the importance of a podcast description. He explains its dual role in positioning and discovery, and offers a five-part structure for crafting an effective description. Key points include starting with a strong hook, defining the value, clarifying the format, injecting personality, and incorporating a call to action. Ed also covers the role of SEO and common mistakes to avoid. Enhance your podcast's reach and relevance with these practical tips.

00:00 Introduction

00:39 What Does a Podcast Description Do?

01:31 Five Elements of a Great Description

02:48 SEO Considerations

03:45 Common Mistakes to Avoid

04:30 Closing and Next Episode Preview

About Your Host

Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎

Studio 1878

A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈

Hosted on Acast. See acast.com/privacy for more information.

Effective Strategies for Naming Your Podcast

In this episode of Showmakers, host Ed Barker, founder of Studio 1878, discusses the importance of naming your podcast effectively. He explains how a good podcast name does more than sound clever; it helps with discovery, signals the show's content, and makes it easy to remember and share. Ed outlines two main naming approaches: descriptive and keyword-rich names for better searchability, and branded or metaphorical names for more identity and flexibility. He also provides a checklist to test potential names and highlights common pitfalls to avoid. Lastly, Ed gives actionable advice on brainstorming and validation for selecting the perfect podcast name.

00:00 Showmakers Episode 5 Naming Your Podcast

00:00 Introduction to Show Makers

00:32 The Function of a Podcast Name

01:14 Two Effective Naming Models

03:24 Common Naming Pitfalls to Avoid

04:18 Naming Checklist

04:59 Practical Naming Process

06:02 Closing and Next Episode Preview

About Your Host

Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎

Studio 1878

A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈

Hosted on Acast. See acast.com/privacy for more information.

Essential Podcast Gear: What You Really Need to Get Started

In episode four of Showmakers, Ed Barker, founder of Studio 1878, outlines the essential gear you need to launch your podcast, whether on a budget or with a bigger investment. He breaks down the must-haves and nice-to-haves in microphones, headphones, interfaces, and software. Ed provides specific recommendations for budget, mid-range, and pro-level setups, and offers crucial tips for creating a good recording environment. Finally, he shares advice on selecting and using recording and editing software effectively.

00:00 Introduction to Showmakers

00:08 Essential Podcast Gear

01:30 Microphone Options for Every Budget

03:32 Optimizing Your Recording Environment

04:14 Choosing the Right Headphones

04:57 Interfaces and Mixers Explained

05:41 Simplifying Podcast Software

06:54 Editing and Publishing Tips

08:53 Additional Accessories

09:59 Conclusion

About Your Host

Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎

Studio 1878

A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈

Hosted on Acast. See acast.com/privacy for more information.