Alright, small business owners, let's talk about something that hits close to home: sales. But not just any sales—we're talking about an anti-sales strategy that's built on something way more powerful: authentic connection. On this episode of "Show Me Yours," we pull back the curtain with Adam and Jocelyn of Wolf and Key, the digital marketing masterminds who've helped us craft our own public face!

These two are revolutionizing the marketing game, proving that you don't need slick pitches or aggressive tactics to build a thriving business. They're all about fostering genuine relationships and partnerships, ditching the transactional, package-based approach for a bespoke, boutique experience centered entirely on your growth.

Here's the deep dive and why this episode is a must-listen for every small business owner:

• The Anti-Sales Revolution: Building an Empire on Authentic Client Connections: This is the core of Wolf and Key's philosophy. Adam and Jocelyn share how they pivoted, especially around 2020, to focus on deep, meaningful relationships rather than just closing deals. It's about being true partners, understanding unique needs, and providing custom digital marketing strategies that truly drive growth. They've found that when you focus on connection first, the business follows – a powerful lesson for anyone tired of traditional, often disingenuous, sales approaches.

• Battling Imposter Syndrome (and Winning!): Ever feel like you're faking it 'til you make it? You're in good company! Both Adam and Jocelyn candidly share their struggles with imposter syndrome. Jocelyn talks about how feeling overwhelmed led to crucial process improvements, while Adam recounts pushing past his comfort zone to moderate high-level panels. Our hosts, Jason and Reanna, also chime in with their own relatable "pinch me" moments. It's a powerful reminder that this feeling is often a sign you're growing and evolving – embrace it!

• The Hilarious Horrors of Awkward Pitches: Get ready for some laughs as the gang digs into the "Show Me Yours Bucket" for stories of the most awkward or unexpected places they've tried to pitch their business. From an uncomfortable IHOP slideshow to pitching medical products in a lab coat at a Mimi's Cafe, these "oops" moments are not only entertaining but also underscore the messy, real journey of entrepreneurship.

Tune in for an honest, vulnerable, and incredibly fun conversation that will not only inspire you but also arm you with a fresh, relationship-first perspective on marketing that can truly transform your business!

Go learn more about Wolf & Key

Think you're the only one who's messed up royally? Guess again! On this episode, we're pulling back the curtain with Don Niemeyer of Story Coffee, a true pioneer in the Colorado Springs coffee scene, as he bares it all!Join us for a wild ride of honest confessions, a little bit of laughter, and invaluable insights that every small business owner will want to hang onto. Don shares his incredible story of starting a coffee business after living a minimalist life with his family in an RV, which led to a booming coffee company built out of a tiny house. You'll hear about:The Rule Breaking Entrepreneur: Don candidly discusses how he kept getting fired from corporate jobs because he was a "rule breaker" constantly finding creative solutions outside the box. He realized entrepreneurship wasn't a choice, but the "only path" for him.From Portland Coffee Scene to Colorado Springs: Discover how Don and his wife honed their coffee expertise, even becoming coffee competition judges in Portland, before returning to Colorado Springs with an unconventional vision.The "Oops" Moment of the Revocable Permit: Learn about the hilarious and initially concerning "revocable permit" from the City of Colorado Springs that launched Story Coffee's first tiny coffee shop in Acacia Park, proving that sometimes the best opportunities come from unexpected places.Simplicity as a Superpower: How embracing a minimalist approach and a small footprint allowed Story Coffee to expand to a second thriving location, serving the community in a big way without the "big palace" overhead.The Platinum Rule of Leadership: Don and the hosts dive into a powerful discussion about leadership, emphasizing that true leadership isn't about the "golden rule," but the "platinum rule"—understanding and meeting the individual needs of your team, even when it means breaking your own ingrained habits.Don's journey is a testament to embracing the unexpected, learning from every "oops" moment, and building a thriving business on your own terms. Tune in for an honest, vulnerable, and incredibly fun conversation that will leave you inspired and ready to tackle your next big challenge!

Ever wondered what successful business leaders really sacrifice? Or what their biggest financial blunders were? This episode of "Show Me Yours" is for every small business owner who's been there, done that, and maybe bought the wrong T-shirt (or leased too much office space!).

Join us as we peel back the curtain with the founders of HR Branches and BRW Tax and Accounting. They're getting vulnerable, sharing the true cost of building a business – from missing family moments to tripling their rent before they were ready.

In this episode, you'll discover:

• The unspoken sacrifices: How business ownership impacts family life, and why "too busy" becomes a common refrain.
• Financial missteps: Learn from a real-world "face-palm moment" involving a significant office expansion and what they'd do differently.
• Finding your "zone of genius": Hear how one leader realized they were operating outside their sweet spot and made a bold leap to align with their true strengths. Plus, why having a team of "ideators" and "executors" is crucial for growth.

This isn't just about mistakes; it's about the invaluable lessons that follow. It's messy, a little irreverent, and packed with insights you'll want to hang onto.

Ever feel like you're the only one stumbling through the entrepreneurial journey? Good news: you're not alone! On Show Me Yours, we’re ripping off the band-aid and getting real with successful business leaders about their biggest blunders and the hard-won wisdom that followed.In our latest episode, we sit down with commercial real estate pro Caleb David, who lays bare his own "fail moment": trying to be someone he wasn't, chasing deals that didn't align with his true self.

Sound familiar? Caleb’s raw honesty about battling anxiety, the pressure to constantly "churn, churn, churn," and the struggle for authenticity in a cutthroat industry will hit home. This isn't just a pity party. Caleb shares how embracing his authentic self led to a more aligned business, attracting clients who truly resonated with him. Discover why trusting your gut, saying "no" to misaligned opportunities, and learning from your mistakes are the ultimate power moves for any small business owner.

Episode Highlights:

The Power of Authenticity: Caleb reveals his biggest mistake was trying to operate on "other people's terms" and masking his true identity, leading to misalignment and anxiety.

Trusting Your Gut: Learn why saying "no" to misaligned opportunities, even if they seem lucrative, is crucial for long-term success and peace of mind.

From Blunder to Breakthrough: Hear how Caleb's journey of self-discovery, fueled by hard lessons, transformed his business and attracted clients who truly resonated with his authentic self.

Expect a wild ride of honest confessions, plenty of laughs, and invaluable insights that will empower you to navigate your own entrepreneurial path with more clarity and less pretense.

If you're ready to learn from the messy, real-life experiences of leaders who've been there, messed up, and come out stronger, then buckle up!

This week's episode of Show Me Yours features a candid conversation with Leo and Brandy Nunes, successful business owners in the health insurance industry. They share their experiences of moving to Colorado Springs and building their business from the ground up, starting with cold calling and door-to-door sales.

Brandy and Leo offer insights into the realities of health insurance, including their own shocking discovery of the difference between insurance costs and cash pay prices. They discuss the challenges of being a small business owner, such as the need for patience, gratitude, and the ability to say "no."

Key topics include:

• The surprising story behind Brandy's blue hair and its role in their branding.
• The importance of building trust with clients and providing excellent service.
• Strategies for scaling a business, including hiring the right team and implementing efficient systems.
• The significance of having an exit strategy and planning for the future.

This episode is packed with valuable lessons for any entrepreneur, especially those small business owners navigating the complexities of benefits for their staff.

Learn more about Nunes Partners - nunespartners.com

Kristen Faith Sharp joins us for an inspiring journey through personal growth, community involvement, and entrepreneurial spirit. It's a tale of creativity and resilience, from the vibrant backdrop of Colorado Springs to the rhythmic beats of "Boss Babe" by Urban Classic. Kristen's story isn't just about moving to a new city; it's about becoming a part of its heartbeat, all while crafting an anthem celebrating the complexities of womanhood. Her engaging narrative paints a picture of a household buzzing with creativity, where even an engagement party can become a canvas for live art, reminding us of the beauty in sharing our unique selves with the world.

Embracing our past isn't easy, but it's a journey we explore together in this episode. Personal stories of overcoming domestic violence and the haunting memories of youth give way to a discussion on self-acceptance. Through candid reflections, we uncover the importance of loving all parts of ourselves, recognizing that our flaws and quirks are integral to our identity. It's a reminder that growth often comes with laughter and a touch of vulnerability.

The conversation evolves into a powerful discussion about the impact of storytelling and self-discovery. From the inception of Boss Babe Networking to building meaningful relationships, Kristen's journey exemplifies the transformative power of authentic connections. Her shift from running a nonprofit to aiming for financial empowerment underscores a dedication to amplifying silenced voices. As we unravel these narratives, the emphasis on inner work and self-awareness shines through. Listeners are left with a compelling message: understanding and addressing our past can lead to profound personal and professional success, fostering communities where everyone feels seen and valued.

Learn more about Boss Babe Networking - https://www.bossbabenetworking.com/

Alright, buckle up for a wild ride into the world of military surplus and entrepreneurial grit! In this episode of "Show Me Yours," we sit down with the mastermind behind Venture Surplus, Jeffrey Radspinner, who proves that building a business is less about perfectly laid plans and more about surviving the glorious chaos.

From $12,000 fake tourniquet mishaps (ouch!) to the hard-won wisdom of delegating (and ditching that "lazy" guilt), Jeffrey spills the beans on the real-life rollercoaster of owning a small business. We dive deep into the story behind acquiring Glenn's Army Surplus, and how a seriously destructive mindset almost torpedoed the whole operation. Plus, we explore the surprising power of fleece-lined pants, and why Lord of the Rings soundtracks are the secret weapon for entrepreneurial hype.

Join us for tales of treasure hunts in surplus stores, the art of spotting a fake, and the ultimate transformation from a "doing everything" founder to a "letting go" leader. Get ready for laughs, lessons, and a serious dose of inspiration – because if Jeffrey can turn military surplus into a thriving empire, you can conquer just about anything!

Learn more about Venture Surplus - https://www.venturesurplus.com/

What if your workspace could tell the story of your business and inspire everyone who steps inside? Join us for an enlightening conversation with Robin Pasley of Pasley Commercial Interiors, where we explore how authentic design goes beyond aesthetics to embody a company's brand and culture. Robin shares her meticulous approach to crafting environments that resonate with both employees and clients, illustrating how the physical space can drive well-being and productivity. From personally repainting walls to achieve the perfect finish to listening beyond words to understand clients' unspoken desires, Robin's commitment to excellence shines through.

Discover the transformative power of facing fears and embracing change as Robin recounts a personal story from her past that shaped her business journey. We delve into her professional evolution spurred by influential literature, highlighting "Never Drop the Ball Again," a book that catalyzed her transition from a solopreneur to a business ready for expansion and collaboration. Through these insights, Robin emphasizes the importance of truly understanding client needs, aligning design strategies with future aspirations, and preparing for growth by recognizing and seizing opportunities.

Explore the art of uncovering a business's true identity as Robin and her husband help owners discover the rich narratives behind their brands. Learn how aligning a company's story with personal strengths and values fosters authenticity and success. Reflecting on her transition from residential to commercial design, Robin highlights the shift from purely aesthetic considerations to a holistic approach that integrates functionality, storytelling, and profitability. Gain valuable insights on common design pitfalls, such as undervaluing lighting and break spaces, and learn how thoughtful design can transform your workspace into a compelling narrative that attracts the right clientele and nurtures a thriving work environment.