(Aaand I don’t know what happened to the last four seconds. But if you make it that far, I would have said…. get started!)

Why would I encourage the busiest people I know to essentially abandon efforts on other thought leadership efforts, like LinkedIn (albeit temporarily!) and add yet another platform?

This is the bigger point of Substack:

If you're trying to build visibility or influence and you don't have a central place where your ideas live, Substack helps solve that problem, and more.

Substack offers your thought leadership a home base, where you can publish writing (short form posts and long form articles, blogs), podcasts - AND will send an email to subscribers when you do!

Why start now?

You want to be there while it’s still early. Not because it’s trendy. But because it’s working. ever wonder why some people have huge followings and their stuff is… mediocre? They got there early. That’s why. They scooped up the gains.

More to know:

* Other writers can recommend your Substack to their audience, which helps you grow.

* You can host your podcast there. I do.

* It sends your thought leadership straight to your subscribers by email — every post, every podcast. If you don’t have email marketing set up, this is a big deal (if you don’t need complicated segmentation)

* What audiences are on Substack? Business, tech, journalism, venture capital, finance, politics, arts, philosophy, religion, science, ‘the future of’ and much more. Only way to know if your people are there? Go look.

* When you go to start, avoid choosing a title for your Substack that is vague, abstract, skippable. Stand out! Use four or five words.

* Yes, you can have subscription levels for your Substack, and subscriber-only options. If unsure, don’t think about this part for now. Just write.

* B2B? Yes, organizations have a place on Substack, and can help fill voids of thought leadership in your marketing calendars and when SEO is less than useful.

I’m able to help you launch your Substack with a two-session process from idea to live. Book an 20-min intro call at this link if having a partner would be helpful.