Ever wondered why your product pages aren’t converting like they should? In this episode, I sit down with Nick Raushenbush, co-founder of Shogun, to dive deep into the art (and science) of building high-converting landing pages for your Shopify store. We break down the power of personalization, A/B testing, and SEO optimization—and why custom landing pages can convert up to 55% better than generic product pages. If you’re serious about scaling your store, this episode is your landing page masterclass.

🛠️ Product Pages ≠ Landing Pages Product pages are for closing, not storytelling. Landing pages are where the magic (and conversion) begins.

📈 Custom Pages Boost Conversions Merchants using tailored landing pages see up to 55% higher conversion rates than those sending traffic to default product pages.

🔀 A/B Testing is Your Secret Weapon Test headlines, buttons, layouts—even small changes can lead to massive wins. Shogun makes it super easy (we timed it: 7 seconds to launch a test).

🌎 Personalization Converts Better Create different experiences based on device, referral source, or even time of day. Yes, you can welcome Instagrammers by name.

⚡ Speed = Revenue The faster you can launch a campaign, the faster you can capitalize. Tools like Shogun eliminate dev bottlenecks.

🔍 Built-in SEO That Works Shogun’s keyword optimizer clusters your content, gives SEO tips, and helps you rank—because organic traffic is the long game.

📊 Data You Can Actually Use Insights, performance scores, and conversion tracking baked right into your editor—no more tab juggling.

🎉 Big Wins from Small Tweaks From moving an add-to-cart button above the fold to changing product images in bundles—these tiny shifts can deliver massive ROI.

• Shogun Experience Manager: https://getshogun.com
• Shogun on Shopify App Store: https://bit.ly/shogun-app
• Case Study on Clear Within’s 80% Add-to-Cart Boost: https://getshogun.com/customers/clear-within
• True Classic Tees (shoutout example): https://trueclassictees.com
• Shogun’s Free Trial (10 Days!): https://getshogun.com/pricing
• Klaviyo (for customer-level personalization): https://bit.ly/klaviyo-s1p
• Best Landing Page Conversion Stats Source: https://blog.hubspot.com/marketing/landing-page-statistics

🎁 Special Offer: Try Shogun free for 10 days – no strings attached. Build your first high-converting landing page today: https://bit.ly/shogun-app

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Discounts and promotions can make or break your Shopify store’s success. In this episode, Jay Myers sits down with Daniel Patricio, ex-Shopify product leader and founder of Abra Promotions, to dive deep into how to run high-converting, strategic promotions without eroding your margins. Daniel shares how smarter discounting can increase conversion rates by 20-30% and boost average order value—without giving away profits. From automatic discounts that eliminate coupon codes to personalized promotional strategies, this episode is packed with insider insights on how to maximize revenue while keeping customers engaged. If you’re still relying on basic discount codes, you’re leaving money on the table. Listen in and start optimizing your promotions today!

✅ Better UX = Higher Conversion – Customers are 30% more likely to complete a purchase when discounts are automatically applied and visible rather than requiring a coupon code. 📈

🎁 Gift with Purchase > Discounts – Offering a free gift boosts perceived value and AOV more effectively than a percentage-off discount. 🛍️

🔗 Dynamic Discounting is a Game Changer – Abra allows merchants to show discounted prices automatically on the storefront, increasing trust and reducing cart abandonment. 💡

🏆 Exclusive VIP Offers Work – Giving your best customers private discounts or early access helps increase loyalty and retention. 👑

🎯 Personalized Promotions Convert Better – Instead of sitewide discounts, use tiered discounts, product-specific markdowns, and dynamic pricing to increase profitability. 💰

📱 Mobile & Affiliate Discounts Drive Sales – Integrating with platforms like Tapcart and Social Snowball allows brands to run targeted, seamless discounts in mobile apps and influencer campaigns. 📲

⚡ The Best Promotions Feel Exclusive – Limited-time, personalized, and unique promotions create urgency and drive action. ⏳

• Abra Promotions – https://bit.ly/abra-promos
• Daniel Patricio on LinkedIn – https://www.linkedin.com/in/danielpatricio/
• Reactiv Mobile App Builder for Shopify – https://bit.ly/reactiv-app
• Tapcart (Mobile App for Shopify) – https://bit.ly/tapcart
• Social Snowball (Affiliate Marketing for Shopify) – https://bit.ly/social-snowball

Daniel and the Abra team are offering FREE onboarding and setup of your first promotion—whether it’s a dynamic discount, gift with purchase, or tiered offer. Simply install Abra and mention this podcast to claim the offer! 🚀

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold