Is your fave childhood crew secretly a crash course in psychology? 🧠
On this episode of #ShelfLife, Yumiko sits down with actor Daniel Ang to break down the surprising mental health themes hidden in Winnie the Pooh — from Pooh’s food fixations to Piglet’s panic spirals and Eeyore’s eternal gloom. 🐷😟

Are these lovable characters more real than we thought?

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They’re cute, collectible… and ridiculously tiny. 😍🧸 In this episode of #ShelfLife, Yumiko gets the lowdown on the Bitty Pop phenomenon — with Ann Goh, the powerhouse behind @simplytoysg, one of Singapore’s OG toy retailers.

Why are these pocket-sized Funko figurines flying off shelves? From fan frenzy to display hacks, we dive into the world of tiny toys with big personalities — and how Simply Toys stays ahead of every collectible craze.

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Awedio: @awediosg
Yumiko: @yumiko.kayahara

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What’s cute, collectible, and causing major queue chaos? POP MART. 🎁🧸 In this episode of #ShelfLife, Yumiko unwraps the booming world of designer blind box toys—where every pull is a surprise and the hunt is half the fun. From rare chases to cult characters, find out why fans across the globe (and grown-ups too!) are hooked on these tiny drops of dopamine.

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