Welcome to another powerful episode of Be a Better Marketer, where top marketing minds and business strategists share the secrets behind their success. In this episode, host Daniel Rosenstein sits down with the unstoppable Jennifer Glass – award-winning Business Growth Architect, bestselling author, podcast host, and TV producer – to unpack how she helps businesses unlock real, sustainable profits.

Jennifer isn’t your average “business coach.” With over two decades of experience helping businesses scale strategically, she’s worked with everyone from startups to established enterprises — and she’s here to drop real, actionable strategies YOU can use to grow your business starting today.

🎙️ In this no-fluff conversation, you'll discover:

• What a Business Growth Architect actually does — and how Jennifer helps her clients find untapped revenue

• Why profit is more important than revenue — and how to keep more money in your pocket

• The REAL difference between being busy and being profitable

• Why most coaches give the industry a bad name, and how to spot a legitimate expert

• How joint venture (JV) partnerships can explode your lead flow (including Jennifer’s florist + jeweler case study!)

• How to evaluate if your business is ready for strategic partnerships

• Common myths that hold back business owners from scaling their offers

• Why Jennifer says: "Revenue feeds your ego. Profit feeds your family."

💡 Key Business Lessons Covered:

• The power of client lifetime value and why many businesses ignore it

• The difference between gross vs net profit and why it matters

• How to build a trusted vendor network that drives leads on autopilot

• What she learned from working with household names like AOL, Warner Bros., and Coca-Cola

• How to develop messaging that resonates deeply with your ideal client avatar

• How to break free from the discount trap and start selling on value instead of price

🔥 BONUS: Jennifer shares how she’s personally staying motivated — with a surprising answer (Hint: It involves the White House 🏛️). Her mission is bold, ambitious, and focused on empowering the global small business community.

✅ Whether you’re an entrepreneur, executive, service provider, or marketer — this interview is PACKED with mindset shifts, tactical advice, and real-world case studies that will help you grow faster, smarter, and more profitably.

👤 About Jennifer Glass:
Jennifer is a Business Growth Architect, TV show producer, podcast host, and author of multiple business books. She is the founder of Business Growth Strategies International and helps businesses identify revenue leaks, untapped opportunities, and scalable systems to thrive in any economy.

📚 Download her FREE eBook on Joint Venture Partnerships here: [Insert link]

🔗 Connect with Jennifer:
Website: [Insert website link]
LinkedIn: [Insert LinkedIn profile]
Podcast: [Insert podcast info if relevant]

👋 Let’s Stay Connected:
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