Growing a successful digital marketing agency is both rewarding and challenging. Over 15 years, I’ve built my own agency to over $7 million in annual revenue. Along the way, I’ve also helped 133 agencies reach seven figures and beyond. Below, I’ll share 15 critical lessons that can accelerate your journey to similar success. [...]

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Running a seven-figure agency may seem like a full-time grind. You might assume it requires endless hours and no personal freedom. However, that assumption couldn’t be further from the truth. Let me explain. I currently operate my marketing agency with just four hours per week. Yes, you read that right—four hours. This agency [...]

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As the digital marketing landscape continues to evolve, agency owners must adapt to remain competitive. Scaling your agency requires more than just relying on a single client acquisition strategy. In this post, we'll dive into seven proven methods for acquiring high-paying clients that have worked for both my agency and the hundreds of [...]

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Digital marketing agencies are on the brink of their most significant transformation yet. Surprisingly, it’s not just about AI. Over the last decade, agencies have relied on traditional models that now show signs of strain. The question remains: will your agency adapt or fall behind? The Decline of the Generalist Agency Model For [...]

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Client retention is the cornerstone of building a million-dollar digital marketing agency. While many focus on acquiring new clients, retaining existing ones is more cost-effective and vital for sustained growth. A world-class onboarding process not only improves client retention but also sets the tone for a long-term partnership. In this guide, we’ll share [...]

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Are you ready to transform your digital marketing agency into a seven-figure business? In this comprehensive guide, we’ll explore a proven framework that has helped over 137 agencies scale to $1 million and beyond. Whether you’re struggling to grow or looking for ways to optimize your operations, this guide will provide actionable strategies [...]

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Scaling a digital marketing agency can feel overwhelming. However, with the right strategies, it’s possible to build a thriving business that delivers consistent results, retains high-quality clients, and grows beyond your initial goals. Let’s explore how to achieve this transformation, step by step. 1. Positioning: Master Your Niche One of the most significant [...]

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Running a digital marketing agency is no small feat, and Marcel Petitpas knows this better than most. Through his journey from struggling margins to agency profitability expert, Marcel’s story is filled with lessons, insights, and actionable strategies. Let’s dive into how he overcame challenges, discovered his niche, and maximized success with the help [...]

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