In this episode of Selling the Cloud, Josh Payne—Founder & CEO of CoFrame and creator of GPT-Migrate—joins Mark Petruzzi and KK Anderson to explore how AI agents and continuously optimizing websites are changing the future of digital growth.

Josh shares how CoFrame is helping mid-market and enterprise companies drive 30%+ increases in conversion by building adaptive, AI-powered interfaces that test, learn, and optimize in real time. He also unpacks how his team partnered with OpenAI to create a state-of-the-art UI code generation model—and what this signals about the future of growth marketing.

Whether you’re a CMO, growth lead, or founder looking to build durable competitive advantage through AI, this episode will shift your mindset and your roadmap.

What You’ll Learn:

• From Static to Living Interfaces: Why websites are broken—and how AI agents can continuously optimize them based on real-time data and buyer behavior.
• The End of Manual A/B Testing: How Josh’s team automates experimentation at scale to unlock compound conversion lifts without traditional resource bottlenecks.
• Inside the OpenAI Partnership: How CoFrame trained a UI-specific code generation model that understands brand, layout, and style—then deployed it at scale.
• Building Competitive Advantage with AI: Why businesses that embrace continuous optimization today will outpace those stuck in manual, quarterly workflows.
• Designing the Future Growth Stack: How AI agents, data orchestration, and strategy automation will transform marketing roles and unlock new GTM velocity.

Key Topics:

• Living interfaces vs. static websites
• AI code generation for brand-consistent design
• Scaling experimentation with AI agents
• The future of CRO: conversion rate optimization
• AI in paid media, lifecycle marketing, and SEO
• Strategy design vs. manual execution
• How to evaluate AI models like Claude, Gemini, GPT-4
• Building “quant growth” systems for marketing
• Why the next big AI use case is growth engineering

Guest Spotlight: Josh Payne

Josh is the CEO of CoFrame and a repeat founder with deep roots in AI. He previously co-founded Autograph (a $2B+ unicorn), created GPT-Migrate, and authored over 20 patents and AI research papers. At CoFrame, he’s pioneering AI-first digital experiences that adapt to users in real time.

Resources & Mentions:

• CoFrame: https://coframe.com
• Article: The New Science of Growth Marketing – Every
• Tech: GPT-4 Vision, Claude, MoonDream, OpenAI fine-tuning
• Tools Mentioned: Optimizely, Adobe Target, VWO, Amplitude
• Topic: Quant growth, UI code generation, AI agents

🎧 Listen now and follow Selling the Cloud for cutting-edge conversations with the builders, strategists, and GTM leaders shaping the future of sales, growth, and AI.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Selling the Cloud, Mike Milburn—former Chief Customer Officer at Salesforce and founding team member of Service Cloud—joins Mark Petruzzi and KK Anderson for a masterclass in aligning product and sales teams around a shared go-to-market mission.

Drawing from his 15+ years at Salesforce, Mike shares hard-won frameworks for building product roadmaps that sales can actually sell, developing trust between CROs and CPOs, and scaling alignment across growth stages. This is a blueprint for leaders who want revenue-generating product strategy—not just internal harmony.

What You’ll Learn:

• The Product–Sales Friction Point: How most teams mismanage this relationship and how to turn it into a revenue advantage.
• Revenue-Calorie Framework: Why Salesforce prioritized roadmap decisions by “calories” and how to balance innovation vs. renewals.
• V2MOM as a GTM Operating System: What the V2MOM framework taught Mike about prioritization, transparency, and shared accountability.
• From Anecdotes to Data: How to structure sales feedback into decision-ready inputs for product teams.
• Product + Sales = One Team: What world-class collaboration looks like—when sales leaders evangelize the roadmap and product leaders join customer conversations.

Key Topics:

• CRO and CPO relationship-building strategies
• Translating sales objections into roadmap investment
• The role of customer success in roadmap prioritization
• Quantifying “deal blockers” to influence product
• Running effective board conversations around product
• How “True to the Core” made Salesforce a customer-led company
• Scaling product-sales collaboration from startup to enterprise

Guest Spotlight: Mike Milburn

Mike Milburn is the former Chief Customer Officer at Salesforce and was part of the founding team of Service Cloud. Today, he serves as an advisor to multiple SaaS companies. His career centers on building GTM systems where product, sales, and customer success function as one growth engine.

Resources & Mentions:

• Framework: V2MOM – Vision, Values, Methods, Obstacles, Metrics
• Salesforce Event: “True to the Core” session at Dreamforce
• Recommended Book: Behind the Cloud by Marc Benioff
• Other Concepts: Revenue-calorie model, sales telemetry, deal blocker mapping

🎧 Listen now and follow Selling the Cloud for more insights from GTM leaders building high-growth, cross-functional teams. Subscribe wherever you get your podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Selling the Cloud, Mike Milburn—former Chief Customer Officer at Salesforce and founding team member of Service Cloud—joins Mark Petruzzi and KK Anderson for a masterclass in aligning product and sales teams around a shared go-to-market mission.

Drawing from his 15+ years at Salesforce, Mike shares hard-won frameworks for building product roadmaps that sales can actually sell, developing trust between CROs and CPOs, and scaling alignment across growth stages. This is a blueprint for leaders who want revenue-generating product strategy—not just internal harmony.

What You’ll Learn:

• The Product–Sales Friction Point: How most teams mismanage this relationship and how to turn it into a revenue advantage.
• Revenue-Calorie Framework: Why Salesforce prioritized roadmap decisions by “calories” and how to balance innovation vs. renewals.
• V2MOM as a GTM Operating System: What the V2MOM framework taught Mike about prioritization, transparency, and shared accountability.
• From Anecdotes to Data: How to structure sales feedback into decision-ready inputs for product teams.
• Product + Sales = One Team: What world-class collaboration looks like—when sales leaders evangelize the roadmap and product leaders join customer conversations.

Key Topics:

• CRO and CPO relationship-building strategies
• Translating sales objections into roadmap investment
• The role of customer success in roadmap prioritization
• Quantifying “deal blockers” to influence product
• Running effective board conversations around product
• How “True to the Core” made Salesforce a customer-led company
• Scaling product-sales collaboration from startup to enterprise

Guest Spotlight: Mike Milburn

Mike Milburn is the former Chief Customer Officer at Salesforce and was part of the founding team of Service Cloud. Today, he serves as an advisor to multiple SaaS companies. His career centers on building GTM systems where product, sales, and customer success function as one growth engine.

Resources & Mentions:

• Framework: V2MOM – Vision, Values, Methods, Obstacles, Metrics
• Salesforce Event: “True to the Core” session at Dreamforce
• Recommended Book: Behind the Cloud by Marc Benioff
• Other Concepts: Revenue-calorie model, sales telemetry, deal blocker mapping

🎧 Listen now and follow Selling the Cloud for more insights from GTM leaders building high-growth, cross-functional teams. Subscribe wherever you get your podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.