Whether you're new to sync licensing or need a refresher, this episode has everything you need to know from our first season!

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Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack! See you in the next episode!

A technology futurist and entrepreneur, Jennifer started her career as the CFO of Tometa Software before moving on to PlayXpert, and in 2009, she co-founded Gravity Jack. Inspired by innovators like Richard Gordon, Jennifer's passion for technology has driven her to create transformative AR and VR experiences. Jennifer credits her success to her family's support and is currently working on an AR game, The WarTribe of Binyamin, designed to address global poverty. With a portfolio that includes tech projects with Maroon 5, Live Nation, and brands like Oreo, Ford, Audible, Coca-Cola and more, Jennifer continues to drive innovation and inspire others.

Listen to the episode on Spotify, Apple Music, Amazon, Audible, and more:

https://selling-the-soundtrack-podcast.simplecast.com/

CREDITS

- Guest star: Jennifer Richey

- Video editor: Andrew Goeldner

- Produced by: Tiffany Williams

- Recorded via Zencastr

👉 Gravity Jack website: https://www.gravityjack.com/

👉 Gravity Jack instagram: https://www.instagram.com/gravityjack/

👉 Gravity Jack youtube: https://www.youtube.com/gravityjack

🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

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🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

📱 Follow STS on socials for daily sync inspiration:

INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

💻 Stay tuned for more:

WEBSITE - www.sellingthesoundtrack.com

🛍️ Check out new free and paid STS digital products here:

https://stan.store/sellingthesoundtrack

Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack! See you in the next episode!

In this episode, Sal highlights the importance of collaboration and strong human relationships in sync licensing, shares mindset philosophies to stay on track, discusses using sync as an artist marketing plan, and emphasizes the need to believe in your expertise. He also recounts his journey and offers practical advice for new musicians entering the sync industry.

CREDITS

- Guest star: Sal Verma (Sound of Kalima)

- Video editor: Andrew Goeldner

- Produced by: Tiffany Williams

👉 Sound of Kalima instagram: https://www.instagram.com/soundofkalima/

👉 Sound of Kalima youtube: https://www.youtube.com/watch?v=5S26YLPFT3Q&list=PLj59fEjO4BvYepJb1F_AvGWYsXotxguC0

👉 Sound of Kalima Spotify: https://open.spotify.com/artist/7wf6XyPWfx01VejrrwY5Pg?si=-lWiutR5TOiEG657eBeEXw 🗞️

Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

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🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

📱 Follow STS on socials for daily sync inspiration:

INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

💻 Stay tuned for more:

WEBSITE - www.sellingthesoundtrack.com

🛍️ Check out new free and paid STS digital products here:

https://stan.store/sellingthesoundtrack

Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack!

See you in the next episode!

From working as the Creative Sync & Licensing, Manager for Cadence Music Group as well as well as being part of the music supervision and creative services team at Eggplant Music & Sound, he's worked on large campaigns for brands like Virgin Mobile, Ford, Lululemon as well as tv/film placements for CBC, NBC, CBS + more. Watch the full interview here or on Spotify, Apple Music, Amazon, Audible: https://selling-the-soundtrack-podcast.simplecast.com/

CREDITS

- Guest star: Rich Brisson

- Videographer & recording engineer: Christopher Dupuis

- Video editor: Andrew Goeldner

- Produced by: Tiffany Williams

- Recorded at 1990 Studios in Toronto, ON.

👉 Rich's instagram: https://www.instagram.com/reesch/?hl=en

👉 Eggplant Music +: Sound website: https://theeggplant.com/

👉 Cadence website: https://cadencemusicgroup.com/songs/

🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe

🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

📱 Follow STS on socials for daily sync inspiration:

INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

💻 Stay tuned for more:

WEBSITE - www.sellingthesoundtrack.com

🛍️ Check out new free and paid STS digital products here:

https://stan.store/sellingthesoundtrack

Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack!

See you in the next episode!

With a passion for TV shows, films, and video game scores, Jamal represents over 20 artists across genres like R&B, soul, rap/hip-hop, reggae, soca, and afro-beats. His significant placements in "The Chi", "Kim's Convenience" and "The Rest Of Us" as well as his roles at Public Records highlight his versatility and success. In this episode, Jamal offers practical advice for breaking into sync licensing, emphasizing networking, continuous learning, and effective music management.

CREDITS

- Guest star: Jamal Vickers

- Videographer & recording engineer: Christopher Dupuis

- Video editor: Andrew Goeldner

- Produced by: Tiffany Williams

- Recorded at 1990 Studios in Toronto, ON.

👉 Jamal's website: https://www.jvg.cool/

👉 Jamal's instagram: https://www.instagram.com/jinxymuaddib

👉 JVG instagram: https://www.instagram.com/jvg.cool

🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe

🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

📱 Follow STS on socials for daily sync inspiration:

INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

💻 Stay tuned for more:

WEBSITE - (coming soon)

🛍️ Check out new free and paid STS digital products here: https://stan.store/sellingthesoundtrack

Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack! See you in the next episode!

Heather Gardner is a dynamic force in the music industry, with professional training in piano performance and arts management. As the Head of Music Supervision + Licensing for Vapor Music and Long Division, she combines creative prowess with meticulous attention to detail, ensuring a smooth licensing process. Her impressive portfolio includes the TV series "Robyn Hood" and "Acting Good," the feature film "Suze," and campaigns for IKEA and Joe Fresh. Heather was awarded Best Sync – Commercial at the inaugural Canadian Sync Awards for her work on the President’s Choice #EatTogether campaign, where she licensed Burt Bacharach's iconic "What The World Needs Now," reimagined by the Vapor Music team featuring Walk Off The Earth’s Sarah Blackwood. Heather and her team are currently the most nominated music supervision team at this year's awards, with 7 nominations across TV, film, advertising, short form and TV movie categories. Voting goes until midnight EST on May 27 and is open to the public: https://www.guildofmusicsupervisors.ca/2024-sync-awards-voting

Josh started his career doing international tours with various indie bands, where he honed a distinctive style that later defined his highly sought-after film compositions. Today, Joshua is much more than a composer; he is a pivotal educator and mentor in the sync licensing sphere. He runs an extensive online community and a detailed course designed to empower independent music creators. With a robust following of 110K on Instagram and 105K on TikTok, Joshua leverages these platforms to share invaluable insights and resources that help artists navigate the complexities of the music business. Additionally, Joshua is the founder of Shades of Sync, a prominent conference that gathers industry leaders and aspiring artists to explore and discuss the latest trends in sync licensing. His achievements include impressive placements with top-tier companies like Lionsgate Films, Apple, Warner Brothers, CBS and many more. Joshua's commitment to education and his active role in sharing his journey—from breakthrough strategies to practical tools—make him an inspirational figure for anyone looking to succeed in the ever-evolving world of music.

CREDITS

- Guest star: Josh Williams (xJ-Will)

- Video editor: Andrew Goeldner

- Produced by: Tiffany Williams

- Recorded via Zencastr

👉 Josh's website: https://behrproductions.com/

👉 Josh's instagram: https://www.instagram.com/xj_will/

👉 Josh's TikTok: https://www.tiktok.com/@xj_will

👉 Josh's YouTube: https://www.youtube.com/channel/UCJWaIVZ7-ug_qWJEV15DvpA

🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events: STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe

🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

📱 Follow STS on socials for daily sync inspiration:

INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

💻 Stay tuned for more: WEBSITE - (coming soon)

🛍️ Check out new free and paid STS digital products here: https://stan.store/sellingthesoundtrack Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack! See you in the next episode!

Paul has advised major music publishers, independent record companies, and gold and platinum artists across various legal aspects, from domestic to international licensing and distribution. Paul's work spans across continents including North America, Europe, Asia, and Australia, providing a broad view of the legal landscapes in these regions. His guidance has been instrumental for clients navigating complex contractual and copyright matters in both the music and visual arts sectors. Paul is also a recognized author in the field, with notable publications such as "Musicians and the Law in Canada" and "Artists’ Contracts: Agreements for Visual and Media Artists." His insights have influenced landmark legal decisions and continue to shape the practice of music law today. Don't miss this insightful discussion, available on Spotify, Apple Music, Amazon, Audible, and more. Tune in to gain a comprehensive understanding of the legal challenges and strategies in music sync licensing!

DISCLAIMER

1. The CDN copyright registration fees went up effective January, 2024;

2. MROC, one Canada’s performers neighbouring rights collective aggregators is ceasing business.

3. Bob Dylan has also sold his masters since the interview. He has already sold his songs.

4. This interview is informational only, and in specific situations skilled legal advice should be sought

CREDITS

- Guest star: Paul Sanderson

- Videographer & recording engineer: Sonar Network

- Video editor: Andrew Goeldner

- Produced by: Tiffany Williams

- Recorded at Talk Back Studios in Toronto, ON.

👉 Sanderson Law website: https://www.sandersonlaw.ca/

👉 Sanderson Law Instagram: https://www.instagram.com/sandersonmusiclaw

👉 Sanderson Law Facebook: https://www.facebook.com/sandersonmusiclaw

🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe

🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

📱 Follow STS on socials for daily sync inspiration:

INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

💻 Stay tuned for more: WEBSITE - www.sellingthesoundtrack.com

🛍️ Check out new free and paid STS digital products here: https://stan.store/sellingthesoundtrack

Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack! See you in the next episode!