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What if your self-storage facility could also be your most powerful marketing tool?

Scott Meyers sits down with CJ Strattle and Sherry Miller of On the Move to explore how branded rental trucks are redefining marketing, operations, and revenue in the storage industry.

From CJ’s roots in the business to the company’s family-driven innovation, the conversation dives deep into turnkey solutions, competitive advantages, and why even major REITs are revisiting this “old-school” concept.

They also share insights from the recent ISS conference, discusses trends in tech, security, and market dynamics, and gives a behind-the-scenes look at how On the Move quietly became the fourth-largest rental fleet in the U.S.—without anyone outside the industry even knowing.

WHAT TO LISTEN FOR

1:06 “Rent with me, use this truck for free” – the family legacy

4:17 Taking control: Why On the Move exists

6:19 A patented solution from CJ’s grandfather

10:54 Turnkey truck branding made simple

13:13 ISS 2025: New tech, new vendors, new energy

16:25 They sold the show truck at the show!

30:52 Think outside the truck: Monetizing ad space

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CONNECT WITH GUESTS:

CJ STRATTLE, President & CEO of On the Move

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SHERRY MILLER, Director of Sales at On The Move

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Attend the Self Storage Academy in Seattle, WA August 21-23

https://selfstorageacademy.com/

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What happens when American self-storage meets Japanese innovation?

In this eye-opening solo episode of the Self Storage Podcast, host Scott Meyers shares his whirlwind experience speaking at the Self Storage Association of Asia's annual expo in Tokyo.

Scott dives deep into the emerging self-storage market in Japan, revealing the cultural, logistical, and economic challenges and opportunities. From ultra-compact facilities to AI-powered innovations, this episode explores how Asian developers are reimagining self-storage in densely packed cities—and what American investors can learn from it.

WHAT TO LISTEN FOR

3:56 Japan’s Space Crunch and Storage Demand

5:43 The Struggle to Build Class A Facilities

7:19 The Economics of Storage in Tokyo

10:01 What Asia Learns from U.S. Storage Models

11:36 Bootstrapping Self Storage in Emerging Markets

17:10 Launching an Asian Mastermind Group?

24:10 American Privilege Abroad: A Candid Take

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Attend the Self Storage Academy in Seattle, WA August 21-23

https://selfstorageacademy.com/

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This is a Replay of an episode first published in July 2024.

Ever wondered how to turn a sleepy self-storage facility into a bustling profit powerhouse?

Unlock the hidden potential of self-storage with the expert insights from Peter Smyth on the Self-Storage Podcast. Scott and Peter explore the nuances of tailoring management strategies to individual needs, enhancing customer experience, and sustaining growth in a challenging economic landscape.

Peter discusses the competitive edge and strategic advantages of white-label storage management, emphasizing how to transform overlooked or mismanaged facilities into profitable ventures.

Through real-world case studies, he illustrates the importance of leveraging technology, effective revenue management, and customized services to optimize operations.

WHAT TO LISTEN FOR

00:58 - Creating a White Label Self-Storage Brand

10:48 - Revenue Management and Cost Reduction Strategies

15:17 - Logical Pricing Parameters

19:15 - Balancing Quality and Cost Reduction

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GUEST: PETER SMYTH

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