Reflecting on the recent pod with the co-founders of Skratch, Dylan and Aaron take a closer look at their approach to running their own businesses. Leadership, profit versus impact, scaling versus staying small, funding and business models. Maybe most important - what time horizon are we using to make all these decisions - are we truly playing the infinite game? Show Notes:

Freetrail: https://www.freetrail.com

Super Rider: https://www.youtube.com/@SuperRiderTV

Gary Keller "The One Thing" (Book): https://amzn.to/4hCpBdy

RXR Sports: https://www.rxrsports.com/

Voicing Change: https://www.voicingchange.media/#home

Job Of The Week: https://www.linkedin.com/jobs/view/director-of-partnerships-at-voicing-change-media-4128241311/

Rich Roll x Steve Magnus Podcast: https://www.richroll.com/podcast/steve-magness-887/

BPC - Brand, Product, Content:

The Heart Speaks (Book): https://amzn.to/4jD33et

Chipotle x Strava Challenge: https://citychallenge.chipotle.com/

The Battle For Burritos: https://runningmagazine.ca/the-scene/arizona-ultrarunners-battle-in-ridiculous-strava-challenge/

Jamil Coury Strava: https://www.strava.com/athletes/1055184

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Skratch won our award for "Brand Of The Year" in 2024, and the main reason was because we respected their approach to playing the infinite game: making decisions rooted in long term stability. So many brands in their position would angle for acquisition and an exit strategy, but that is not on their radar. The discipline and vision that it takes to stay true to that ethos is evident in this conversation with co-founders Allen Lim and Ian MacGregor. Show Notes:

Skratch: https://skratchlabs.com

2024 Year In Review (Blog): https://www.skratchlabs.com/blogs/life-skills/2024-year-in-review

Vern Harnish - Scaling Up: https://amzn.to/4jN5VWq

McGuckin Hardware: https://www.mcguckin.com/

Zingerman's Guide: https://amzn.to/4azJrnv

The Infinite Game: https://amzn.to/42B52dq

Christina Chase - MIT Sports Lab: https://sportslab.mit.edu/

Peter Kim - Applied Exercise Science: https://www.colorado.edu/iphy/research

Skratch in Paris: https://www.youtube.com/watch?v=nyPGaQHvF6c

Skratch Cafe: https://www.skratchlabs.com/pages/cafe

Chef Biju Thomas: https://www.instagram.com/bijuthechef/

BPC: Brand, Product, Content

Ian - Integrating Ski Areas: https://coloradosun.com/2024/11/26/nederland-vying-to-buy-eldora/

Allen - Bosch E-Bikes: https://www.bosch-ebike.com/us/ebikes

Aaron - Gawx x Digital Spaghetti: https://www.youtube.com/watch?v=fDAqyQIaUPY

Dylan - Aaron Rogers "Enigma": https://www.netflix.com/title/81757010

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Dylan and Aaron reconnect to share the different approaches they are taking toward success in the outdoor industry in 2025 - digging into goals, frameworks and vision (and then some). They also riff on the new team launched by Kate Courtney (She Sends Racing) and why it matters a lot more than just the typical factory sponsorship announcement.

Show Notes:

Kate Courtney: She Sends Racing: https://www.youtube.com/watch?v=8ptuCHv_adE

Alex Honnold Foundation: https://www.honnoldfoundation.org/

She Sends Foundation: https://www.shesends.it/

Kilian's Foundation: https://www.kilianjornetfoundation.org/

Be Good Foundation: https://www.thebegoodfoundation.org/

Protect Our Winters: https://protectourwinters.org/

James Jackson - Mantle Mindset: https://www.instagram.com/mantlemindset/

Atomic Habits: https://protectourwinters.org/

Entrepreneur Operating System: https://www.eosworldwide.com/

Aaron's Cold Brew Setup: https://amzn.to/4jIo9bA

Alpine Start: https://alpinestartfoods.com/

BPC - Brand, Product, Content:

DB Clay: Begin Again: https://www.youtube.com/watch?v=BpMCoBUEQ2Q

Freetrail: Begin Again: https://www.youtube.com/watch?v=LgUoVvMB2ns

Never Second - C30: https://never2.com/products/c30-energy-gel-12ct-60ml

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