"Sweet Success: Inside the San Diablo Churro Empire" delves into the enchanting world of one of the most beloved desserts—churros—and the remarkable company that has elevated them to new heights. San Diablo Churros, a culinary powerhouse, has captivated hearts and taste buds with their innovative approach to this classic treat. Founded by Scott Porter, the company began as a small pop-up shop and has since blossomed into a thriving business known for its unique and delectable filled churros. Their secret lies in their commitment to quality ingredients and imaginative fillings, ranging from traditional cinnamon sugar to exotic flavors like coconut cream and dulce de leche. With a strong emphasis on community and customer engagement, San Diablo Churros has carved out a niche in the dessert industry, proving that with passion and creativity, success can indeed be sweet.

BIO: LinkedIn Profile: https://www.linkedin.com/in/scottcraigporter/ Scott Porter is a brand experience expert and serial entrepreneur. Currently, you’ll find him doing one of two things: consulting or speaking on how to humanize your brand experience while eating tacos or delivering deep-fried happiness to churro lovers everywhere as the founder and owner-operator of the premiere gourmet churro experience company —San Diablo Artisan Churros. For 8+ years, San Diablo has been providing award-winning fresh filled mini churros at 8,000+ weddings, parties, corporate events, fairs, festivals and sporting and theme park venues, over 30,000 churro-making kits have been a catalyst for countless happy churro memories as corporate gifts and holiday treats and recently launched a frozen churro line in select retail and grocers and as a premium churro menu item at restaurants and food services. Scott has been the executive director of two nursing homes and a home health agency, co-founded as the CMO the first all-you-can-fly membership airline called Surf Air, co-founded and launched the game of Reverse Charades, co-founded an international non-profit organization called Singular Humanitarian and been a management consultant with Gartner (formerly CEB), InsideOut Development and General Assembly. He holds a B.A. in public relations and an M.B.A. in marketing and entrepreneurship both from BYU as well as an M.A. in Spanish from California State University-Sacramento. Scott has lived and worked in Canada, Guatemala, Costa Rica, Peru and Mexico.Scott currently lives in Sandy, goes crazy over his nine niblings and is a self-proclaimed taco whisperer (@searchfortheperfecttaco).ABOUT SAN DIABLO: www.sandiablochurros.com Since 2016, San Diablo Artisan Churros has handmade literally millions of fresh churros on our mission to fill lives with happiness one churro at a time at 8,000+ weddings, corporate parties, festivals and sporting events and with 35,000 churro-making kits sold worldwide.In 2024, we launched our new frozen Take & Bake churros so that everyone can have the highest quality churros on demand. You can find our retail churro packs in Super Targets, Associated Foods, Harmons, Gelson’s and Bristol Farms and our food service churro offerings for restaurants, theme parks and sporting venues wanting a premium churro offering. In 2025, we launched crunchy gourmet churro bits called Itty Bitty Churros as an irresistible snack for retail and convenience stores as well as toppings and inclusions for restaurants, quick serve dessert shops and food manufacturers.