Video podcasting offers unique advantages and challenges, making it essential for creators to weigh the pros and cons before diving in. While video can enhance engagement through visual cues and body language, audio podcasts provide greater portability and simplicity in production. Dave Jackson explores the contrasting benefits of both formats, highlighting that audio often leads to better memory recall and a more personal connection with listeners. As the landscape of podcasting evolves, particularly with platforms like Spotify and YouTube gaining traction, understanding the implications of these choices is crucial. By the end of this discussion, you'll be equipped with insights to decide whether to integrate video into your podcasting strategy.

• Video podcasts can enhance audience engagement through visual cues and body language, creating a more relatable experience.
• Audio podcasts offer greater portability for multitasking, making them ideal for commuting or exercising.
• The production of audio podcasts is simpler, requiring less equipment and allowing more casual guest appearances.
• Completion rates for audio podcasts tend to be higher than those for video podcasts, indicating better listener retention.
• YouTube and Spotify compete for podcasting dominance, but each has different monetization challenges.
• While video can expand audience reach, it also incurs additional production costs and time commitments.

Links referenced in this episode:

• schoolofpodcasting.com
• askthepodcastcoach.com
• Podnews Weekly Review
• Podcast Index
• Media Round Table
• Sound Off Podcast
• mixlr.com
• Sweetwater (aff)
• Sounds Profitable

Viltrox 2 pack LCD with remote

Newer 2 Light LCD with Remote

Rode Wireless Mico lavalier Microphone

Mentioned in this episode:

What Is Your Favorite Podcast in 2024 and WHY?

If you could only pick ONE show as "Your favorite in 2024" Here is what I need: The name of the show. The website address. A little bit about it, and then go AS LONG AS YOU WANT as to WHY it is your favorite. Then tell us your show's name, the website address, and a little bit about it (so I can add you to the show notes).

Question of the Month

Worry Free Podcasting

Are you ready to take your podcasting dreams to the next...

Creating an effective audience survey is essential for understanding what your listeners want and how to enhance their experience.

This episode dives into the crucial steps for crafting survey questions that engage your audience and encourage participation. Dave Jackson emphasizes the importance of knowing your audience and keeping surveys concise, ideally under ten questions, to boost completion rates.

He also discusses strategies for increasing responses, such as using incentives and clear communication about the benefits of participating. By the end, you'll have actionable insights to help you design a survey that not only gathers valuable feedback but also strengthens your relationship with your listeners.

• Begin your survey with a concise opening paragraph explaining how respondents will benefit.
• Keep your survey short, ideally under 10 questions for higher completion rates.
• Incentives can increase survey participation but ensure they don’t skew honest feedback.
• Use relevant questions that engage your audience and avoid demographic questions at the start.
• Incorporate a progress bar to inform participants how far along they are in the survey.
• Make sure to remind your audience about the survey to boost responses regularly.

• schoolofpodcasting.com
• schoolofpodcasting.com/contact
• schoolofpodcasting.com/survey
• podpage.com
• schoolofpodcasting.com/962
• schoolofpodcasting.com/961 (last week)
• Pointer Pro
• Survicate
• Edison Research Listener Survey Template
• PodPage.com
• Google Forms
• Jotform
• Tally
• The Audience is Listening Book by Tom Webster

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting.

If you're a person who has never done an...

Being open to receiving feedback is crucial for growth, especially as we head into 2025. If podcasters are unwilling to listen to their audience, they risk repeating the same mistakes and achieving the same results. This episode delves into the importance of having a receptive mindset regarding advice and input from listeners. Today, I share anecdotes and examples, including the cautionary tale of Elizabeth Holmes and the pitfalls of ignoring expert advice. He emphasizes that understanding your audience is the foundation for creating compelling content and encourages podcasters to seek feedback to enhance their shows actively.

• Being open to audience feedback is essential for podcasters to improve their content.
• If you ignore audience advice, you risk repeating the same mistakes year after year.
• Feedback is critical to podcasting success; embrace it to grow your show.
• Creating an audience survey can provide valuable insights into what your listeners want.
• Understanding your audience's needs can lead to more engaging and resonant content.
• Ignoring expert advice, as seen in the case of Theranos, can lead to failure.
• With a CLEAR understanding of your WHY and your audience, you can decide which advice to accept and which to dismiss.

Links referenced in this episode:

• schoolofpodcasting.com
• schoolofpodcasting.com/survey
• jordanharbinger.com (on taking advice)
• thepharmacistvoice.com (Kim Newlove's show)
• perrysburgpodcast.com (Kim Newlove's show)
• podpage.com
• schoolofpodcasting.com/960 (on media hosting)
• schoolofpodcasting.com/961 (full show notes)
• Welcome to Earth Stories
• Apple's Dashboard podcastsconnect.apple.com
• Spotify's Dashboard podcasters.spotify.com

Mentioned in this episode:

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Do You Need a Podcast Coach

Bill Gates, Steve Jobs, Oprah Winfrey, and many others have had COACHES to help them with an outside view to help them shape their content. I will start my 20th year in podcasting and would love to help you follow the best practices of podcasting, and avoid the common mistakes and avoid those steps that lead to burnout.

School of Podcasting

What Is Your Favorite Podcast in 2024 and WHY?

If you could only pick