Very few of us wake up excited to buy insurance, so how do you cut through in a market awash with apathy? It’s that unique challenge that’s so rewarding to Laura Woodhead and Sam Knott.

As Urban Jungle’s Marketing Director & Marshmallow’s VP of Marketing respectively, we hear from Laura & Sam how they found vision and purpose in InsureTech and their lessons from key failures.

We also dive into the ‘unnecessary nonsense’ in our industry’s hiring processes, plus the power of embracing new channels.

This episode covers:

• The challenge of attracting interest in an inherently ‘unsexy’ industry
• How the cost of living crisis and Covid have affected marketing strategies
• Sam & Laura’s biggest mis-steps and learnings throughout their careers
• Key frustrations and ‘unnecessary nonsense’ within the hiring process
• Why we shouldn’t write off new marketing channels as fads

This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.

The new year demands a new approach to marketing in 2023, and one of the most hotly contested industries right now is FinTech, particularly in the B2C space.

Among the CMOs bringing their exciting services to life are Amabel Polglase (HyperJar, formerly at Facebook), Alessandro Onano (Tymit, formerly at Moneyfarm) and Abba Newbery (CIRCA5000, formerly at Habito).

We hear from these remarkable marketing leaders as they take us through their brands’ marketing strategies despite consumers’ lower disposable incomes, whether BCorp helps with consumer marketing, and fundraising millions amid the economic downturn.

This episode covers

• The biggest changes to marketing strategies in 2022, and how it’ll inform the year ahead
• New approaches since iOS 14’s effect on data collection
• How becoming a CMO demands new skillsets of marketing professionals
• Focusing on hiring for personality and attitude over raw talent
• 2023’s greatest challenges and ambitions

This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.

Everyone has experiences with health, therefore successfully navigating the sector opens up a huge potential for businesses utilising the latest in Health Tech.

Flo Health have grown from a period tracker to becoming an essential female health partner, and PillSorted are driving digital accessibility to pharmacy services, both driven by exciting advancements in the space.

Nick Lisher & Chris Rushe join us on this month’s Scale of One to Tech to break down the unique challenges in the sector, and how their committed marketing teams make waves in the most important industry in the world.

This episode covers

• The compelling appeal of the Health Tech sector
• Strategies to convey unique propositions to cut through the noise
• Key hurdles appearing within Health Tech in the near-future
• Hiring eager, intrinsically driven marketeers to solve health challenges

This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.