Why do deals stall—and how can you bring them back to life?

In this episode, we unpack the hidden reasons behind stalled sales opportunities and how to spot the warning signs before it’s too late.

Using the metaphor of a “dead body in the pool,” we explore how ego, unclear next steps, and poor communication can quietly sabotage your pipeline.

You'll learn practical strategies to re-engage prospects, prioritize real pain over surface-level fear, and move deals forward with confidence.

Whether you're an AE, sales manager, or revenue leader, this episode will help you diagnose, recover, and close with clarity.

🎧 Perfect for:

• Sales reps navigating stuck deals

• Leaders coaching teams through complex sales cycles

• Anyone wanting to improve sales conversations & close rates

Have you ever had a prospect disappear once you began talking about price?

Have you ever been told you're expensive?

How can we make it clear in the prospect's mind the cost of the PROBLEM before we show a price for the solution?

In this episode, learn:

• To ask the right questions to uncover hidden costs
• To help your prospect build a business case
• How important PAIN is in the price conversation

Aaron Prickel is the President and Owner of Lushin, Inc. His business success and reputation in the Sandler network result from his excellent selling skills.

He reminds us, however, that if you aren't failing, you aren't trying anything new or growing as a seller.

He brings us four great stories from his career. All of them were key moments in which he learned a key lesson.

Aaron, Dave, and Josh unpack each lesson and jam about hard selling, asking questions without permission, overusing Sandler, and selling with the right intent.

In this episode, you'll learn:

• What to do before asking a difficult question
• How to create more authentic human connections in sales
• If you are overusing your sales methodology
• Why failing is a good thing