In this quick-fire episode, Ryan runs through 15 practical, proven ways to generate leads and win customers for your SaaS business. From cold email that actually converts to creative ABM campaigns, referral tactics, content strategies, and more, this is a checklist for founders and marketers who need leads fast. Whether you’re pre-launch, post-funding, or scaling to your next milestone, there’s something here for every SaaS team.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

Outro-CTA-Rocket

Listen to the recording of one of Rocket SaaS' most popular webinars: How to Market a Niche SaaS Product (When no one is searching for it).

Ryan shares the exact strategy he uses to help niche SaaS products generate leads, even when no one is Googling your solution. If you’ve built something great but no one knows they need it, this is the playbook you need.

Takeaways:

• Most niche SaaS products fail because buyers don’t know they have a problem
• Lead with the problem, not the product
• Your real competition is the status quo, not another tool
• Broad messaging kills conversions — get narrow and speak to one ICP at a time
• Build use-case-specific funnels for each segment (ads, landing pages, lead magnets)
• Founder-led content builds trust and cuts through the noise
• Sync LinkedIn ads with outbound to warm up cold leads before sales reaches out
• Run a $1k test budget to validate the best-performing audiences and messaging
• Focus on educating the unaware — not just selling to the ready-to-buy 5%

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

Outro-CTA-Rocket

In this episode, Ryan breaks down exactly how RocketSaaS grew from £0 to £2 million in annual recurring revenue. He shares the key marketing (and business) moves made at each stage of growth — from hustling for free work in the early days to ramping up paid demand gen and hiring A-players at scale. Whether you’re a founder or marketer in the trenches, this is a practical guide to growing a B2B service or SaaS business from scratch to serious scale.

Takeaways:

• £0–£100k: Work for free, build a portfolio, hustle hard with cold outreach
• £100k–£250k: Niche down, create case studies, run outbound LinkedIn campaigns
• £250k–£500k: Delegate and build a lean team so you can focus on growth
• £500k–£1M: Go all-in on founder-led LinkedIn content and effective lead magnets
• £1M–£2M: Double down on demand gen (newsletter, podcast, webinars, ads) and hiring A-Players

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

Outro-CTA-Rocket