Ever just want to 'borrow someone's brain' to help you make sense of great business advice that might be going wrong for you for some reason?

Human behavior consultant Lisa Thurston helps solopreneurs cut through the overwhelm, overthinking, and wheel spinning that's often so much a part of the early stages of business. Using a simple line of questioning with her assessment to learn more about her client's values, personalities, and deep desires, she helps them swim through the sea of great business advice that might be wrong for them as an individual.

Listen to Lisa discuss three examples where great business advice went wrong and what to do instead.

• What is a human behavior consultant?
• How human behavior consultants help customize and plan the best business model for you, based on your likes, values, and your own personality.
• Three examples of generally great business advice and where it can go wrong for a specific individual.
• Why you might be struggling with content creation based on the business model you've currently got set up.
• Lisa's tool for validating your business ideas--where 'the rubber meets the road.'

Links and products mentioned in today's episode:

Nail Your Niche Workbook and Skill Audit

Marisa Corcoran, founder of Copy Confidence Society and The Copy Chat.

Human Behavior Consultant, Lisa Thurston is all about helping solopreneurs gain clarity, maximize their potential, and shine in their fields of expertise.

From helping you maximize your strengths to creating your unique selling proposition to mapping out your customer journey, Lisa is obsessed with helping women solopreneurs create the life and business of their dreams.

NOTE: Lisa's website has changed since the recording date for this episode. She mentions in the audio that her website is LisaThurston.biz, but this is no longer current. The correct website is LisaThurston.cc, and the link below will take you to her current website.

LisaThurston.cc

Lisa Thurston on Instagram

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

She's Got Content Facebook...