『SEO Kwentuhan Podcast』のカバーアート

SEO Kwentuhan Podcast

SEO Kwentuhan Podcast

著者： Gelo and Gab
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Welcome to SEO Kwentuhan, your go-to podcast for exploring the softer, often untold side of the SEO universe.


In a world where search engine optimization is typically wrapped in technical jargon and complex strategies, we dive into the human aspects that truly make SEO a fascinating journey.


Sa bawat episode, tatalakayin natin ang mga personal na kwento at mga hamon na kinakaharap sa larangan ng SEO.


From dealing with burnout – isang realidad na hindi masyadong napag-uusapan – to crafting successful campaigns that resonate and deliver results, we’ve got you covered.


Alamin kung paano mo masisimulan ang iyong SEO journey, with real-life insights and practical tips mula sa mga eksperto at mga taong nasa likod ng mga successful SEO stories. Whether you're just starting out or looking to refresh your strategies, "SEO Kwentuhan" is here to guide and inspire you.


Bukod pa rito, we're all about keeping things light and engaging. Expect witty banter, relatable anecdotes, and a casual, friendly vibe na para bang nagkukwentuhan lang tayo over coffee. So, plug in, relax, and let's explore the colorful world of SEO together, dito sa "SEO Kwentuhan." ️

Copyright 2024 Gelo and Gab マネジメント マネジメント・リーダーシップ 経済学
エピソード
  • Paano Ba Talaga Magtagal Sa Industriya ng SEO?

    Paano Ba Talaga Magtagal Sa Industriya ng SEO?
    2025/06/14
    Staying in the SEO industry for the long haul takes more than just technical skills. It requires adaptability, a strong mindset, and a willingness to keep learning even when things get tough. In this episode of SEO Kwentuhan, Gab and Gelo get real about what it actually takes to build a lasting career in SEO. They talk about personal experiences, early career struggles, client challenges, and how they managed to stay motivated despite burnout and self-doubt.If you’ve ever questioned whether SEO is for you, this episode is worth a listen. Gab shares how showing up even when he wanted to quit helped him build confidence and consistency. Gelo opens up about the value of soft skills, being part of a supportive community, and solving real business problems. Together, they highlight the importance of staying grounded in fundamentals like technical SEO and keyword research, while also embracing change and exploring your own path, whether that means freelancing, going full time, or building an agency.Transcript Summary 00:00 – 02:02 Gab opens the episode by welcoming listeners. Gelo reminisces about their early episodes and highlights how far the podcast has come. They introduce the main topic: How to last in the SEO industry, especially in the age of AI. Both observe that some SEO beginners are losing motivation, and that this topic is timely for those still exploring or entering the industry.02:02 – 05:01 Gelo asks Gab about the most important mindset for SEO longevity.Gab answers that adaptability is key. He shares an analogy from a video by Russ Yuson: if someone offered you $10 million to learn piano by December, you’d find a way. That’s the kind of mindset you need—willingness to learn and adapt, especially in a field where algorithm updates and new tools are constant.Gab also clarifies the difference between fundamental practices (like title tags) and outdated methods (like low-quality guest posting), emphasizing that openness to change is essential.05:02 – 07:04Gelo expands on Gab’s point by encouraging a "student forever" mindset. He stresses that SEO should be treated as a craft, not just a technical skill you master once. With continuous changes in tools and algorithms, you need to keep refining your knowledge. He also points out that going for shortcuts isn't sustainable—consistency matters more.07:15 – 14:38 Gelo asks Gab if he ever wanted to give up.Gab shares three major points in his career:Early freelancing daysWhen he became an SEO managerWhen he started his agencyAt each stage, self-doubt crept in. But he kept showing up. Over time, tasks that once felt overwhelming became easier through repetition and practice.Gelo adds his own struggles—failed campaigns, client churn, burnout—and how he overcame them by focusing on soft skills, joining a community, and staying accountable. Having support from others, like Gab, helped him stay in the game.They both agree: showing up and being part of a positive, welcoming SEO community makes all the difference.14:38 – 15:22Gab and Gelo talk about professionalism when clients offboard.Gab suggests giving clients extra value even when they’re leaving, like a 6-month strategy.Gelo shares that some clients who left still referred others to him later. The key takeaway: do good work, maintain good relationships, and you might see rewards later on.15:22 – 18:39Gab emphasizes fundamentals as the core SEO skills that don’t go away—especially technical SEO and understanding Google’s documentation (Search Central). He reassures listeners that SEO is still in demand and worth pursuing.Gelo adds keyword research and content structuring to the list. Tools evolve, but foundational skills in solving searcher intent and writing effective content remain essential.18:39 – 21:32Gelo asks: do you need to be a jack-of-all-trades in SEO?Gab says it depends on your goals. If you’re freelancing, it’s fine to specialize. But if you’re building an agency, it’s good to know a bit of everything so you can delegate effectively. You don’t need 100% mastery—just enough to understand how each area works.Gelo shares how he started broad, then specialized. His strength turned out to be strategy. He now builds playbooks and hires specialists for execution. He encourages others to start wide, then go deep into what fits them best.21:32 – 29:11Gab advises beginners to build their own site to safely test SEO strategies instead of experimenting on client websites. He also talks about building a personal brand—sharing consistently about a topic like AI or automation helps establish authority and trust, even with Google.Gelo reflects on his early approach to content—he focused on solving customer problems. He got ideas by asking customer support teams about common client questions and then answered those in blog posts. This helped boost rankings while making content genuinely useful.29:11 – 33:50Gab says that hitting a milestone (SEO ...
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    40 分
  • Google AI Mode

    Google AI Mode
    2025/05/31
    Google just changed the game again and SEOs everywhere are paying attention. In the latest episode of SEOKwentuhan, Gab and Gelo break down what Google’s new AI Mode means for search results, rankings, and how people use the internet.This is not another "SEO is dead" conversation. It is a practical look at how AI generated answers, closed loop search experiences, and changes in user behavior are reshaping the way we work. The episode tackles real questions like what happens to organic traffic, how to adapt your content, and which metrics to focus on now.If you are an SEO, marketer, or content creator trying to stay ahead, this episode is worth your time. Here is a quick breakdown of the key takeaways from the conversation.Transcript Summary00:00 – 01:17Gab: Hello and welcome to a new episode of SEO Kwentuhan where we talk about the lighter side of SEO. And this is a hot topic that we're going to talk about today. Nice. Our topic is always hot but this is hotter than the previous ones.Gab: Our topic today is about the AI mode that Google released. How many days ago was that? I think it was 1 or 2 days ago. This is really new.00:30 – 01:17Gelo: And just a disclaimer, this is just an opinion on what might happen. Because this is not yet available in other countries, right? It's only in the US. It's only in the US, I think, this beta test.Gelo: So, it's just there. So, we're guessing now. But our guess has backup data. The ones that are said to be even better than us.01:17 – 03:07Gab: Open AI. Yes, that's it. The one that had an emergency with Google. They launched a Search Lab.Gab: It's like a test. You'll sign up first to use it. I signed up there before and I'm using the AI Overview on my account. If you'll notice, on your other accounts before, on Google, the AI Overview doesn't show up.Gab: So you need to sign up for Search Labs. But now, Google automatically rolled out an AI Overview especially in the U.S. So they already have a tab. If you search on Google, there are images, videos, news. Next to that, there's an AI mode.Gelo: That's my observation now. Even if it's on VPN, sir, you won't see this? Or if you're on VPN, you'll see this? I haven't tried it yet, but I think if you have VPN, you have a chance.Gab: Because it says, any US-based search, they will come up with something. That's what I read. So it's like what happens in AI mode, it's like you're inside... For example, you have a question and it's like you're in a closed loop, you're just there, you're not going out.Gelo: Is that right?Gab: Correct, correct. That's right.Gab: So Google is automatically answering you. So it's summarizing everything, right? If you'll notice, when you're talking to ChatGPT, he'll remember what you talked about before. Even if you don't say your name, sometimes you'll be prompted to include your name, he'll recognize you when you search for another new query.03:07 – 03:31 Gab: So that's the same with AI mode. You'll have personalized. How big is this server? I mean, Google, of course, but for this AI mode, it's probably separate.Gelo: It's a bigger data center. That's what I'm thinking, maybe a whole barangay.03:31 – 04:39Gelo: Anyway, how do you think this AI mode will affect our SEO strategies? How can we recalibrate?Gelo: Alright. Well, I have to admit that the AI mode has a huge effect. fully rolled out. Because SEOs are starting to panic about what they can do after.Gab: Because from the traditional type where you'll put keywords on your page, you'll target a topic, then you'll be in the top 100, right? Then in the top 10, you'll have a chance to click. Now, in AI mode, it's really... It's even harder now because we don't know what the ranking factors are yet.Gab: Unlike before, we now have a clue of what the ranking factors are so we can get out of the traditional search. That's why we practice our SEO skills so we can learn how to help our clients. But in AI Overview, it's like a new method or optimization that we need to do, and maybe more advanced or more enhanced processes than what we were doing before. So that's what I think can happen here.04:39 – 05:12Gab: As much as possible, you should be in what they call Position Zero. Before, it was just featured snippets. Now, it's AI Overview. So that's your aim.Gab: Right now, we're still experiencing the AI overview. But this AI mode, it's a featured snippet that's interactive. So, I don't know if we'll have another battle here. The strategy-wise, I don't know if you need to...05:13 – 06:24Gelo: I used to preach this to my students, shoutouts to my students. We will think of it as a marketer. We should really think of it that way.Gelo: For example, some people don't even know about ICP. I don't know everything but there are some. They are focusing on the easy fixes. The easy fixes on websites that AI can fix now, it's easy to do now.Gelo: The metadata, stuff like that. Strategies will have a huge impact. I'm a bit scared so I'm hesitating ...
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    38 分
  • Why Filipino SEO Professionals Are in Demand (Pero Underpaid?)

    Why Filipino SEO Professionals Are in Demand (Pero Underpaid?)
    2025/05/24
    In this episode of SEOKwentuhan, Gab and Gelo tackle a common issue in the freelance and VA world: Filipino SEOs are delivering strong results for clients abroad, yet still face low rates and undervaluation. Filipino SEO professionals are getting noticed across the globe for their skills, work ethic, and adaptability. From freelance gigs to full-time roles with international agencies, more and more Pinoys are helping businesses rank, grow, and compete online. But despite this growing demand, one big issue remains—many are still being paid less than they deserve. If you’ve ever questioned your rates, felt undervalued, or just want to better understand the industry dynamics, this episode gives real talk, useful insights, and advice you can use.Transcript Summary(00:00 - 00:41)Gab welcomes everyone back to the podcast after a long break. He introduces the main topic: Why Filipino SEO professionals are in demand but still underpaid. He notes this is a recurring concern in VA groups and affects other freelance specialties too.(00:50 - 02:14)Gab explains how wage differences between countries (e.g., US vs. PH minimum wage) make outsourcing to Filipinos attractive for Western companies. He shares personal experience about how foreign agencies offer rates only slightly better than local PH agencies, using local benchmarks to justify low offers.(02:15 - 03:45)Gelo cites statistics showing that Filipinos are 70–80% cheaper than their Western counterparts and still deliver quality results. The Philippines ranks #1 globally for virtual assistants, with SEO being a top outsourced skill.(03:46 - 05:10)Gelo explains factors including time zone alignment, cultural compatibility, and strong English communication skills. He points out that many clients require video introductions to gauge fluency, and Filipinos tend to excel here despite being "barok" at times.(05:11 - 07:36)Gab emphasizes traits like strong work ethic, adaptability, clear communication, and resourcefulness (e.g., finding free tools). Filipinos tend to go the extra mile, solve problems quickly, and adjust culturally to clients’ behavior.(07:37 - 08:16)Gab notes how being natural problem solvers and having high English literacy (96%) adds to their appeal. These strengths make communication and implementation smoother in international projects.(08:16 - 09:06)Gab and Gelo discuss the Filipino trait of adjusting to how clients treat them—being patient, resourceful, hardworking, and resilient, similar to OFWs in other industries.(09:16 - 10:50)Gab argues it’s systemic, especially for beginners who think $3/hour is already generous. Many experienced SEOs also stay in comfort zones, refusing to raise rates even with a decade of experience and proven results.(10:51 - 12:00) Gab clarifies that while there may be a lot of SEOs, not all deliver real results. The demand is still strong, but the market includes many task-doers versus true strategists.(12:00 - 13:15)Gab shares a strategy: start with a lower trial rate, show results, then either raise rates or ask for performance-based incentives. He warns that even with results, some clients will undervalue the SEO’s contribution.(13:16 - 14:33) Determine your rate by looking at peers with similar years of experience and skills. Client-facing communication and negotiation are crucial if you want to increase your value and income.(14:34 - 15:45) New SEOs often lack negotiation skills. Gab emphasizes the need to stand your ground, prove your worth through past results, and avoid underpricing if you’re delivering value.(15:46 - 17:33) Gab explains this fear stems from the uncertainty of consistent results and the lack of confidence. Solution: create packages per client type, understand client budget ranges, and study your niche deeply.(17:34 - 20:35) Filipino SEOs often underprice because they fear sounding incompetent in discovery calls. Gab encourages practicing communication and owning your SEO identity. If you’re doing the job, you are not an impostor.(20:36 - 24:44) Gab shares how foreign clients value SEO more than local clients. In PH, SEO is often undervalued or bundled with web development or social media, especially for SMEs. Foreign clients look for results and ROI.(24:45 - 28:03) Gab urges a culture of integrity and skill-sharing. Communities like theirs aim to educate and uplift Filipino SEOs, discourage dishonest practices, and build a professional reputation globally.(28:04 - 29:10) Gab explains that their podcast and community events real-talk issues to prevent others from repeating mistakes. Sharing case studies, strategies, and lessons helps everyone grow, even if others are more skilled.(29:11 - 30:30) Gab says: Don’t rush pricing high. Upskill continuously. Add new knowledge in AI, analytics, and other areas. Build your value before demanding high rates.(30:31 - 32:19) Gab advocates for outcome-based pricing over hourly billing. SEOs should see themselves as partners, ...
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    38 分

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