• S3 E10 - Tom Triscari - ANA Programmatic Report

  • 2023/07/06
  • 再生時間: 44 分
  • ポッドキャスト

S3 E10 - Tom Triscari - ANA Programmatic Report

  • サマリー

  • In this episode Wayne sits down with Tom Triscari, a programmatic economist and founder of Lemonade Projects. Tom helped the ANA (association of national advertisers in the USA) with their long awaited report into the programmatic supply chain.


    In this episode Tom & Wayne discuss;

    • The findings of the report
    • Information asymmetry
    • Misaligned incentives
    • Tips that buyers can take to overcome issues highlighted


    The 'first look' report can be found here - https://www.ana.net/miccontent/show/id/rr-2023-06-ana-programmatic-transparency-first-look


    Hosted on Acast. See acast.com/privacy for more information.

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あらすじ・解説

In this episode Wayne sits down with Tom Triscari, a programmatic economist and founder of Lemonade Projects. Tom helped the ANA (association of national advertisers in the USA) with their long awaited report into the programmatic supply chain.


In this episode Tom & Wayne discuss;

  • The findings of the report
  • Information asymmetry
  • Misaligned incentives
  • Tips that buyers can take to overcome issues highlighted


The 'first look' report can be found here - https://www.ana.net/miccontent/show/id/rr-2023-06-ana-programmatic-transparency-first-look


Hosted on Acast. See acast.com/privacy for more information.

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