
S3 E1: Laura Jordan Bambach - Why creativity is the key revenue driver, not a ‘nice to have’.
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Jo welcomes the renowned Laura Jordan Bambach to the Good Girls Eat Dinner podcast.
Laura has led some of the biggest and most creative agencies in London, and is a founder and Chief Creative Officer at the UK’s first fully female founded agency, Uncharted. Some of her entrepreneurial activities outside the day job include co-founding SheSays: a global network, working to get more women into creative industries, and Oko, an app-based business growth and career development programme.
Alongside all of this, she is a regular speaker, award-jury-chair, author and artist.
Topics covered:
- The 3 ingredients of success.
- Being in the boys’ team and lobbying to be in the scouts.
- The epiphany created by a clitoris-themed political poster.
- The belly-fire to create space for others in this industry.
- The Great British Diversity Experiment and its findings.
- The leadership approach that creates the best work from a diverse team.
- The ad industry is promoting the wrong skills for good creative leadership.
- Why dangerous ideas need a safe space.
- Unchartered Studio, the first all-female-founded creative agency in London.
- 3 as the magic number of founders.
- Fulfilling numerous extra projects on the edge of the day job.
- Creative awards, the pros and the cons.
- The different agendas that decide what good work is.
- Creative is the key revenue driver, not a product or ‘nice to have.’
- AI, a powerful tool in creative hands.
- Wanting to see creative move back to the centre of the business.
- Laura’s Doggy Bag of Advice.
Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/
Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: goodgirlseatdinner@gmail.com
Host, Jo Wallace: https://twitter.com/JoWallaceTweets
Thank you for listening!
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