S1E21: The Ghost Funnel: What Happens to Students After They Inquire—and Why You Don’t See It
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S1E21: The Ghost Funnel: What Happens to Students After They Inquire—and Why You Don’t See It
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A student fills out your inquiry form—and then? Silence. But don’t be fooled. That silence isn’t disinterest. It’s the start of a new funnel most schools never see.
In this episode, Lila exposes the blind spots in post-inquiry behavior that traditional CRMs fail to capture—and how you can surface hidden intent signals before the student disappears for good.
Here’s what you’ll learn:
— Why most students don’t vanish after inquiring—they just fall into your system’s blind spot
— How to track post-inquiry engagement that reveals real intent
— What to change in your outreach when students are hovering—but not converting
If your funnel doesn’t account for what happens after the form, it’s not a real funnel—it’s a tracking illusion.
Huntress on Analytics is created, written, and produced by Katherine R. Lieber of TitaniumBlue LLC.
About the Author
Katherine R. Lieber is the creator of Huntress on Analytics and the founder of TitaniumBlue LLC.
With deep experience in admissions, analytics, and AI-driven platforms, Katherine helps institutions move beyond outdated reporting into real-time, human-centered intelligence. Her work blends data science, systems thinking, and strategy to close the gap between data collection and actual decision-making.