S1E20: The Omnichannel Attribution Myth: Why Tracking Prospects is Harder Than It Sounds
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S1E20: The Omnichannel Attribution Myth: Why Tracking Prospects is Harder Than It Sounds
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“Omnichannel” sounds impressive—until you try to actually track a student across five platforms, two form fills, and one broken attribution model. In this episode, we unpack the myth of seamless tracking and explains why most admissions teams are stuck with fragmented data that doesn’t tell the real story.
Here’s what you’ll learn:
- Why most omnichannel reporting breaks down before it even begins
- How first-party data gives you better visibility than any marketing dashboard
- What actionable steps to take when your platforms don’t sync
If your funnel feels more like a black box than a data pipeline, this one’s for you.
🎧 Listen now to learn how to ditch the myth and build a smarter admissions data strategy.
Huntress on Analytics is created, written, and produced by Katherine R. Lieber of TitaniumBlue LLC.
About the Author
Katherine R. Lieber is the creator of Huntress on Analytics and the founder of TitaniumBlue LLC.
With deep experience in admissions, analytics, and AI-driven platforms, Katherine helps institutions move beyond outdated reporting into real-time, human-centered intelligence. Her work blends data science, systems thinking, and strategy to close the gap between data collection and actual decision-making.