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Episode Description:

In this solo episode, Jen talks about the intricacies of naming your business or your client's business. She covers the emotional (yes, that’s a thing!) and psychological aspects of naming, common pitfalls to avoid, essential checks in the naming process, and best practices for creating memorable and unique names.

00:00: Intro

01:11: Exciting New Freebie Announcement and What That Includes

04:11: Diving into Episode Topic

06:20: Psychology and Emotional Impact of Naming

08:02: Abstract and Compound Naming Strategies

09:30: Things to Avoid in Naming

12:35: Naming and Brand Design Considerations

14:32: Ensuring Name Availability and Suitability

16:11: Conclusion and the Upcoming The Design Minimind Cohort 5 Reminder.

Website Mentioned:

USPTO Trademark Search

Links:

The Design Minimind

• Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025

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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design