In this episode, I'm thrilled to introduce you to Deborah Marshall, director of sales and marketing at Missouri Life, an iconic B2C media brand in my adoptive state of Missouri. Deborah is a true leader in the world of sales, marketing, and purpose-driven communication.

During our conversation, Deborah talks about where her best ideas come from - and how other social impact communicators can spark their own creativity. She also talks about the promise of risk-taking and the value of collaboration to create amazing, powerful storytelling.

You'll also capture powerful ideas for strengthening your leadership capacity as a social impact communicator. Deborah shares how openness and cross-pollination of ideas can foster a culture of mutual respect, innovation, and preserved integrity.

Deborah also delves into the practical side of creativity, discussing how she and her team evaluate the potential value and impact of new ideas and initiatives. She shares her strategy of categorizing projects based on their potential business value and brand impact, providing listeners with a tangible framework for assessing their own creative endeavors.

I absolutely love Deborah's fearless approach to her work and life. She encourages listeners to embrace risk and not to fear failure. Your willingness to try new things in social impact can lead to unparalleled growth and success. Whether you're a young professional just starting out in your communication career or a seasoned veteran, Deborah's insights will inspire and challenge you to think creatively, take well-calculated chances, and keep learning.

More from our conversation:

• Connect with Deborah Marshall on LinkedIn
• Visit the Missouri Life website to learn more about Deborah's work and find great examples of social impact storytelling
• Deborah recommends the movie, "Sound of Freedom"

Thanks as always to Lee Williams for editing and producing this episode!

You can find me online here:

• Preorder my new book, "7 Secrets of Highly Effective Social Impact Communicators"
• Visit the Silver Maple Strategies website for more about me and my social impact work
• Connect with me on LinkedIn
• Book me as a speaker or facilitator for your next event