How to Create a Buyer Persona Profile That Resonates with Your Customers

Creating a Buyer Persona Profile is one of the most important steps in understanding your customers. A Buyer Persona is a semi-fictional profile of your ideal customer. Creating a Buyer Persona that resonates with your customers is essential based on market research and accurate data from existing customers. This information will help you personalise your marketing messages and campaigns to reach your target audience!

When creating your Buyer Persona, consider the following information:

• What are their demographics? (Age, gender, location)
• What is their job title or role within their company?
• What are their interests?
• What are their pain points or challenges?
• How do they like to consume content (e.g. social media, blogs, eBooks)?
• Where do they hang out online (e.g. LinkedIn groups, Facebook communities)? 

You can create marketing messages that appeal to them if you know who your target buyers are. This will help you get more leads and sales.

Creating marketing messages and campaigns that resonate with your target audience is essential for any business. By understanding your Buyer Persona, you'll be able to create content that speaks directly to their needs, pain points, and interests. This will help you connect with them better and increase their chances of becoming customers.

Let's start creating a buyer persona!

Step 1.

To start, we need to figure out what kind of buyer you are looking for. We need to know the following information:

• Age
• Gender
• Location
• Occupation
• Marital Status
• Do They Have Children
• Education Level
• Annual Income

Step 2.

Next, we need to look at other characteristics of your buyer that will help you better understand your messaging. Answer the questions below using a short statement or paragraph for each:

• What do they aspire to?
• What are their challenges?
• What are their hobbies and interests?
• What causes do they care about?
• What are their core values and principles?

Step 3.

Now it is time to decide the best way to reach your buyer and how they consume content. Answer the following questions:

• Does your buyer purchase on price, quality or service?
• Does your buyer prefer to pay via cash/cheque, credit card, buy now, pay later or other?
• What is your buyer's preferred communication channel? Is it social media, messaging app, email, phone call or other?
• What is your buyer's preferred content type? Is it blog, images, memes, videos, podcasts or other?
• What is the preferred length of your content? Is it short, medium, long or extra long?
• How often do they prefer to be contacted? Is it daily, weekly, monthly, bi-monthly or other?
• What social media channels do they prefer to use?

Step 4.

Now it is time to look at their pain points and how they research new purchases. Answer the following questions below:

• What are the most common questions/problems your buyer asks?
• Where does your buyer research new purchases?

Step 5.

Utilising all of the information you have gathered on your customer avatar, what is the marketing message for this buyer persona. You should write out a short statement of a couple of paragraphs to answer this question.

Rinse and Repeat

You may quickly produce a buyer persona/customer avatar for each business component by utilising all the data and repeating the above procedures. It is suggested that you have between 1 and 3 customer avatars. However, this may vary based on your industry or your goods and services.