S02E26: Building brand awareness, with Thurman Wilson
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S02E26: Building brand awareness, with Thurman Wilson
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Beyond the Break Podcast brings all things marketing to the table as we continue our themed episodes in support of the bands competing in this season of The Big Break Contest! Tonight’s guest, Thurman Wilson, event coordinator extraordinaire, lends his insight on how to be positively visible as an entertainment professional. Thurman has a lifelong background in entertainment, learning from his mother’s coordination skills at events in Harlem and the Bronx as he grew up. He has created and built business ventures of his own, including his co-ownership of WD Capital, and sole ownership of Shwegway Inc, a company that specializes in building brand awareness. He has applied the company's marketing concepts successfully in a variety of fields, anywhere from musical artists to construction companies. He is also the event coordinator for entertainment center Idle Hours Entertainment in Dickson City, PA. From planning events to enhancing social media presence, Thurman offers some fresh new perspective in this episode to help anyone advance their image.