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S01E08 Rishad Tobaccowala – Trust is the currency of the future

S01E08 Rishad Tobaccowala – Trust is the currency of the future

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 Rishad Tobaccowala, futurist and author of Rethinking Work, joins Shawn to unravel the dynamics of power, talent, and trust in a decentralized, AI-driven future. This conversation exposes the seismic shifts dismantling traditional jobs, the rise of talent over capital, and why trust—rooted in truth and integrity—is the ultimate currency for brands and leaders. From technology’s promise to demographic realities, Rishad delivers a wake-up call for navigating the unbundled world of work.

Background

Rishad Tobaccowala, a global strategist, spearheaded digital transformation at Publicis Groupe for 37 years. Now a speaker, advisor, and author of Rethinking Work and Restoring the Soul of Business, he guides leaders on technology and human values. His Substack, with 30,000+ subscribers including global CxOs, offers sharp insights. Key lessons from his work include decentralizing work, empowering talent over capital, and building trust through integrity in an AI age.

Highlights
  • Peak Jobs Are Over: By 2030, U.S. jobs could drop by a third due to automation, but work will explode outside traditional roles, driven by a 1.6 fertility rate and technologies like AI and blockchain.
  • Five Forces Unbundling Work: Societal/demographic shifts, technology (AI, blockchain, XR), marketplaces (Upwork, Etsy), gig work, and COVID’s redefinition of purpose decentralize work.
  • Trust as Currency: AI becomes table stakes; trust, built on integrity (aligned words, beliefs, actions, and truth), sets brands and leaders apart.
  • Talent Trumps Capital: Technology empowers individuals to own content and data via platforms like Substack and blockchain, shifting power to “companies of one.”
  • 2027 Ecosystem: A “whales” (e.g., NVIDIA) and “plankton” (small firms) model emerges, with fewer employees and AI-driven strategies.
Quotes to Remember
  • “We’ve seen peak jobs… by the end of this decade, we will have maybe a third fewer jobs than currently exist.”
  • “Trust is what somebody earns… integrity is when what you say, what you believe, and what you do are completely aligned. And is it true?”
  • “Technology is the leverage that allows David to bring down Goliath. Power is moving to talent over capital.”
  • “The future is already here, but it’s not evenly distributed… Talent is evenly distributed, but opportunity is not.” (paraphrasing William Gibson)
Resources & Links
  • Rethinking Work by Rishad Tobaccowala (HarperCollins): https://www.harpercollins.com/products/rethinking-work-rishad-tobaccowala
  • Restoring the Soul of Business by Rishad Tobaccowala (HarperCollins): https://www.harpercollins.com/products/restoring-the-soul-of-business-rishad-tobaccowala
  • Rishad Tobaccowala’s Substack: https://rishad.substack.com
  • Rishad on LinkedIn: https://www.linkedin.com/in/rishadtobaccowala/
  • Rishad’s website: https://rishadtobaccowala.com/
Subscribe: https://podcast.trustrevolution.co

Music in this episode by More Ghost Than Man.

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