In this episode of “Run a Profitable Gym,” Chris Cooper presents the leaderboard for gyms with the most paying members.

Coop reveals what the leaders have in common: They all focus on improving business fundamentals—such as retention, staffing and repeatable systems—instead of chasing shiny objects such as ad campaigns.

Another commonality: boosting average revenue per member (ARM) rather than just adding a ton of cheap, new members. To accomplish this, many have added high-value options such as small group training, personal training and Hyrox programming.

Chris also shares real quotes from these leaders, including one from an owner whose gym halved its ad spend while increasing front-end revenue.

Tune in to hear tips from top gym owners for growing your client headcount without spending your hard-earned profit on advertising.

Links

Gym Owners United

Book a Call

0:01 - Intro

1:42 - Gyms with the most clients

3:05 - What they have in common

4:53 - Quotes from the leaders

9:43 - CrossFit gyms in Europe

Gym owner Aaron Scott followed Two-Brain content for six years before finally signing up for mentorship. When he did, everything changed.

In this episode of “Run a Profitable Gym,” Aaron shares exactly how he doubled his revenue at CrossFit Structure in the U.K.—without dramatically increasing his client count.

He reveals how implementing high-value onboarding, raising rates with confidence and improving back-end systems helped him grow monthly revenue from £7,500 to over £15,000.

With mentorship, Aaron also increased average revenue per member (ARM) by £40 and tripled his length of engagement (LEG).

Building the right systems allowed Aaron to reduce stress and buy back hours so he can spend more time with his family.

If you’ve been sitting on a pile of free content but still feel stuck, tune in to hear what happened for this gym owner when he finally started working with a business expert.

Links

The Prescriptive Model

Gym Owners United

Book a Call

1:28 - Before and after mentorship

6:00 - Results using free resources

7:44 - Immediate changes with a mentor

11:60 - Three rate increases

15:49 - Aaron’s recent accomplishments

If your gym isn't paying you at least $100,000 a year, you need to listen to this podcast—or check it out on YouTube to see the visuals.

Chris Cooper shares the six reasons gym owners fail and provides the tools fitness entrepreneurs need to solve these problems.

Coop was a struggling gym owner, too, and this is the exact video that would have saved him 15 years ago when he was struggling to pay the rent as an overworked, underpaid gym owner.

The data-backed, battle-tested resources in this video have:

• Helped over 2,700 gym owners take home 24.9 percent more than the average gym owner.
• Produced almost 300 gym owners who earn six figures or more.
• Minted almost 60 new millionaires.

There’s no catch. Two-Brain leaves no gym behind. These resources are designed to give you a few quick wins and help you build momentum. Get our A+, gym-saving resource package today.

To move faster and accomplish your goals sooner, work with a mentor. A mentor analyzes your business and tells you exactly what to focus on right now so you don’t get overwhelmed.

Because all the knowledge in the world is useless without action.

Links

Free Tools Package for Gym Owners

Book a Strategy Session

Gym Owners United

1:11 - Problem 1: Inconsistent Lead Generation

4:27 - Problem 2: Charging Less Than You’re Worth

7:49 - Problem 3: High Churn

15:27 - Problem 4: Underpaying Yourself

16:49 - Problem 5: Flying Blind on the Numbers

21:43 - Problem 6: Finding and Keeping Great Staff