Most gyms don’t fail because of one big disaster. They fail because of small, repeated mistakes that drain money, energy and time until the owner burns out.

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains how to spot and avoid common mistakes in your gym—in other words, how to stop paying the “dumb tax.”

From undercharging to chasing the wrong metrics, Coop shares how he paid the dumb tax in his own gym and learned some tough lessons.

He explains how to replace guesswork with clear data, build pricing and systems that work, and make decisions that increase revenue instead of eroding it.

Ever feel like you’re working harder and harder but never getting ahead? This episode will show you how to break the cycle and start building a sustainable, profitable gym.

Links

Gym Owners United

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0:52 - What is the dumb tax?

3:47 - Always chasing more clients

4:34 - Undercharging and discounting

6:18 - Confusing the model with the method

8:09 - How to avoid the dumb tax

In this episode, gym owner and CrossFit Games athlete Bryce Broome shares how he built a profitable, systemized gym that lets him take regular time off to travel, train, compete and recharge.

In fewer than two years, Bryce has developed a team that handles day-to-day operations when he’s away—without sacrificing client care or profitability.

He explains how business planning with a Two-Brain mentor set his gym up for success from Day 1: Before opening, he planned for staffing costs and scalability, identified his ideal culture, and hired staff who aligned with that culture.

The result? A gym that pays him well and gives him time to enjoy life outside it.

Proof: Bryce did this interview while on vacation, and he'll be taking more time off to compete in the CrossFit Games at the beginning of August.

Tune in to hear Bryce’s story and find out how you can start building a business that allows you to live the life you want.

Links

Gym Owners United

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1:20 - Breakdown of Bryce’s gym

10:45 - Providing careers for staff

15:22 - The value ladder exercise

19:17 - How Bryce takes regular vacations

28:05 - Advice for other gym owners

Stop wearing every hat in your gym. It’s time to move from coach to owner.

In this episode of “Run a Profitable Gym,” Chris Cooper shares the exact steps gym owners can take to reclaim their time, take regular vacations and build businesses that run on systems.

He walks you through the process of “climbing the value ladder,” aka buying back your time:

- Identify the roles you fill.
- Calculate the replacement cost for each role.
- Write step-by-step instructions for each role.
- Delegate roles from lowest to highest value.
- Take time off to test the system.
- Identify problems and upgrade instructions so they're perfect.

Coop also explains how to coach and evaluate staff and why gym owners often mistake poor systems for “people problems.”

Tune in for the full playbook, then apply it and put it to the test by finally taking some time off.

Links

Gym Owners United

Book a Call

0:48 - The steps to take time off

2:57 - How Coop climbed the value ladder

4:26 - Get the systems out of your head

8:45 - Activate your staff

11:52 - Is it a people or process problem?