Sign Up with Metricool today!

https://metricool.com/katie

Are you only tracking sales but missing the bigger story your website is trying to tell you?

This week on Rocky Mountain Marketing, we dive into the real power behind your website analytics with digital strategist and author Philippa Gamse. With 25+ years of experience and 500+ clients, Philippa knows exactly how to decode your data and turn it into profit-driving insights.

We explore:

• The biggest mistakes business owners make with website data
• How to discover untapped revenue opportunities through segmentation
• What bounce rate is actually telling you (and what it’s not)
• How your About Page might secretly be the trust-builder you're overlooking
• Why vanity metrics are misleading—and what you should measure instead

If you're ready to turn your website into a conversion machine instead of a guessing game, this episode is a must-listen!

Whether you’re getting traffic with no conversions, or you’re not sure what’s working at all, this episode gives you the tools to stop guessing and start growing.

Hit play now and unlock the hidden insights already living inside your site.

Want to go deeper? Grab Philippa’s book Website Wealth— https://a.co/d/eC5IBG3

Let’s make your website work harder and smarter—starting today.

Visit Philippa Gamse's online:

Website: https://websitesthatwin.com/

LinkedIn: https://www.linkedin.com/in/philippagamse/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#WebsiteAnalytics #SmallBusinessGrowth #DigitalMarketingStrategy #RockyMountainMarketing #KatieBrinkley #WebsiteOptimization #PhilippaGamse #EntrepreneurTips

Hosted on Acast. See acast.com/privacy for more information.

Sign Up with Metricool today!

https://metricool.com/katie

What if everything you thought you knew about SEO was already outdated? Between AI-generated search, algorithm chaos, and rising content noise—staying visible online isn’t about doing more, it’s about doing it smarter.

In this episode, I sit down with Cameron Okamoto from Boostability—a global SEO powerhouse supporting 30,000+ businesses—to unpack:

• The real impact AI is having on SEO today (and where it’s heading)
• Why backlinks are back—and why content alone won’t cut it anymore
• How to audit your own SEO strategy (even if you're not techy)
• Red flags to spot in SEO service providers
• How small businesses should prioritize between traditional SEO and AI optimization

Plus, Cameron’s offering a generous resource to help you assess your own site performance—check the show notes!

Visit Cameron Okamoto's social media pages:

Website: https://www.boostability.com/

LinkedIn: https://www.linkedin.com/in/cameron-okamoto-970521214/

Facebook: https://www.facebook.com/boostability/

Youtube: https://www.youtube.com/c/Boostability

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#SEOtips #RockyMountainMarketing #KatieBrinkley #Boostability #MarketingPodcast #SmallBusinessMarketing #AIandSEO #ContentMarketing #DigitalVisibility #BacklinkStrategy

Hosted on Acast. See acast.com/privacy for more information.

After five years, nearly 400 episodes, and so many unforgettable interviews, I’ve got a BIG update for you. In this episode, I’m sharing a major evolution in the Rocky Mountain Marketing brand—and introducing you to my brand new podcast: Marketing Trends Now.

If you’ve been loving the short, tactical Thursday QuickCasts, get ready—those episodes are getting their own dedicated show! In this heartfelt solo episode, I talk about why this change is happening, how it will serve you better, and what to expect from both podcasts moving forward.

Key Takeaways:

• The journey from COVID-era interviews to a powerhouse marketing show
• Why I’m launching a second podcast (and why now)
• What will stay the same and what’s changing
• What you can expect from "Marketing Trends Now"
• How to stay connected and never miss an episode

Timestamps:

• [00:00] Reflecting on 5 years of Rocky Mountain Marketing
• [01:00] How the podcast started during COVID
• [02:30] Evolving from local interviews to national experts
• [03:00] What inspired the QuickCast episodes
• [04:00] The announcement: Introducing Marketing Trends Now
• [05:00] What’s changing—and what’s staying the same
• [06:00] How to subscribe, stay updated, and support the launch

Be the first to know when Marketing Trends Now drops 📚 And if you haven’t yet, grab your

Loved the Quickcasts? You’re going to love what’s coming next.

I’m launching a brand new podcast called Marketing Trends Now—your go-to for quick, no-fluff tips that actually move the needle.

Because marketing doesn’t have to be complicated—you just need someone in your corner.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#MarketingTrendsNow #RockyMountainMarketing #KatieBrinkley #PodcastLaunch #MarketingTips #DigitalMarketing #Podcast #SocialMediaNews #MarketingPodcast

Hosted on Acast. See acast.com/privacy for more information.

Sign Up with Metricool today!

https://metricool.com/katie

In this episode of Rocky Mountain Marketing, I’m joined by the brilliant Neal Schaffer—fractional CMO, author of Digital Threads, and all-around marketing strategist. If digital marketing feels like a never-ending to-do list, Neal’s practical framework will help you shift from chaos to clarity.

We dive into how entrepreneurs can stop spinning their wheels and start creating marketing that actually works. From making AI your content partner (not a content vending machine) to building SEO-rich assets that work across platforms, this is the strategy-first, stress-less episode your business needs.

• Why your discoverability strategy matters more than ever
• How to simplify your entire content workflow with Neal’s “SES” method
• How to use AI to support your voice, not replace it
• What “owned assets” actually mean—and why email matters more than Instagram likes

0:00 – Why digital marketing feels overwhelming for so many

3:30 – The SES framework: Search, Email, Social

6:15 – Building a discoverability engine using SEO + AI

10:00 – The importance of content repurposing

14:45 – How to stop wasting time on low-impact social

21:00 – AI tips: how to use it for ideation, strategy, and support

23:30 – Where to start when you’re ready to get strategic

Ready to work smarter, not harder? Hit that follow button and DM me on Instagram (@iamkatiebrinkley) if this episode gave you clarity! I’d love to hear your thoughts.

Visit Neal Schaffer's social media pages:

Website: https://nealschaffer.com/

LinkedIn: https://www.linkedin.com/in/nealschaffer/

Instagram: https://www.instagram.com/nealschaffer

Youtube: https://www.youtube.com/nealschaffer

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#DigitalMarketingStrategy #AIForBusiness #EntrepreneurTips #MarketingPodcast #ContentMarketing #BrandVoice #EmailMarketing #SmallBusinessGrowth #MarketingMadeSimple #SocialMediaOverwhelm

Hosted on Acast. See acast.com/privacy for more information.

Want to try Metricool for yourself? Use code Katie30 for a 30-day trial of their premium features.

Start your free trial now and see how it fits your business.

https://metricool.com/katie?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_katie-brinkley_rmm-jim-mcleod_en&utm_content=audio&utm_term=q2

Let’s be honest—social media can feel like a full-time job. If you’ve been posting aimlessly, or avoiding it altogether because it feels overwhelming, this episode is for you. In just a few minutes, I’m walking you through a step-by-step plan to start showing up online with purpose and clarity. This isn’t about doing everything—it’s about doing the right things.

Key Takeaways:

• Why setting a social media goal is your first (and most important) step
• How to pick the best platform(s) for your audience and sanity
• What your bio should say to keep people around
• The 3 content types that connect and convert
• How to engage without it eating up your whole day

Timestamps:

(00:00) Why social media feels so hard for business owners

(01:00) Step 1: Set a clear goal

(02:00) Step 2: Choose the right platforms (not all of them)

(03:00) Step 3: Fix your profile and bio

(04:00) Step 4: Create content with a purpose

(05:00) Step 5: Engage like a human being

Feeling stuck or just need a second set of eyes on your strategy?

Let’s build a plan that works for you. Head to Next Step Social and Podcasting and book a strategy session.

You don’t need to do it all—just the stuff that actually moves the needle.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#SocialMediaStrategy #ContentMarketing #SmallBusinessTips #KatieBrinkley #QuickCast #RockyMountainMarketing #ContentCreationTips #OnlineMarketing #SocialMediaStart #Quickcast #MarketingSimplified #Podcast

Hosted on Acast. See acast.com/privacy for more information.

Sign Up with Metricool today!

https://metricool.com/katie

If you’ve ever felt overwhelmed by AI or unsure how to actually use it in your business—this episode is for you. I sat down with Allie Bloyd, Facebook ads expert, multi-seven-figure coach, and AI pioneer, to talk about how she uses AI to build everything from high-converting funnels to entire programs—fast. We’re diving deep into how she trains AI to match her voice, why every business owner needs an AI strategy, and how she’s using automation to save time and build deeper client relationships.

Key Takeaways:

• Why AI isn’t just for “tech people” anymore
• How Allie built her own copywriting bot (and how it helps students succeed)
• The secret to balancing automation with personalization in sales
• Tips for creating custom GPTs tailored to your business
• How her AI avatar built and launched a full program
• Where to start with AI—especially if you’re overwhelmed

Timestamps:

(00:02) Why AI doesn’t have to be scary

(01:38) Meet Allie Bloyd and her journey into marketing

(04:08) Why she was initially skeptical of AI

(06:01) Building the “Allie Bloyd Copy Bot”

(08:25) Using AI for team training and operations

(11:12) How she launched a full course using an AI avatar

(14:07) Using voice AI to scale outbound sales

(17:28) How to train AI to sound like you

(20:42) Creating your “business AI Bible”

(30:52) Final thoughts: AI as your time-saving co-pilot

Want to get ahead with AI like Allie? Check out her membership at onlineprofits.ai for step-by-step implementation guides, templates, and more.

Visit Allie Bloyd's social media pages:

Website: https://onlineprofits.ai/join-3814

LinkedIn: https://www.linkedin.com/in/alliebloyd/

Instagram: https://www.instagram.com/alliebloydmedia/?hl=en

Youtube: https://www.youtube.com/c/AllieBloyd

#AIMarketing #DigitalMarketing #AllieBloyd #FunnelBuilder #FacebookAds #MarketingPodcast #EntrepreneurTips #RockyMountainMarketing #KatieBrinkley #Podcast #MarketingPodcast

Hosted on Acast. See acast.com/privacy for more information.

Want to try Metricool for yourself? Use code Katie30 for a 30-day trial of their premium features.

Start your free trial now and see how it fits your business.

https://metricool.com/katie?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_katie-brinkley_rmm-jim-mcleod_en&utm_content=audio&utm_term=q2

If managing your social media feels harder than it should be—you’re not alone. In this Quickcast, I’m sharing why I made the switch from Loomly to Metricool, the real benefits I’ve seen, and what you should consider when choosing a social media management tool. If you’re tired of juggling messages, tracking metrics manually, or wasting time with clunky workflows, this episode is for you.

Key Takeaways:

• The 3 biggest reasons I switched to Metricool
• What makes Metricool’s analytics more actionable than Loomly’s
• Why the Unified Inbox is a game changer for time-saving
• How I automate recurring posts without lifting a finger
• What features you really need based on your business stage
• A side-by-side comparison of Loomly vs. Metricool

Timestamps:

(00:48) The moment I realized Loomly wasn’t enough

(01:39) What I was looking for in a new tool

(02:20) Why Metricool met the moment

(03:00) Analytics that give you strategic clarity

(04:00) The Unified Inbox that saves hours

(05:00) Automation for evergreen content

(06:00) Pricing, white labeling, and client-ready reports

(07:25) Should YOU make the switch?

Want to try Metricool for yourself? Use code Katie30 for a 30-day trial of their premium features.

Click here to start your free trial and see how it fits your business.

https://metricool.com/katie?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_katie-brinkley_rmm-jim-mcleod_en&utm_content=audio&utm_term=q2

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Need help choosing the right platform or setting up your strategy? DM me @katiebrinkley or visit Next Step Social and Podcasting.

#SocialMediaTools #Metricool #Loomly #MarketingWorkflow #SocialMediaStrategy #QuickCast #KatieBrinkley #RockyMountainMarketing #Podcast #MarketingPodcast

Hosted on Acast. See acast.com/privacy for more information.

What do you remember about your favorite brand? Chances are, it's a color, a logo, a look—that’s visual marketing at work. In this episode of Rocky Mountain Marketing, I’m joined by Jim MacLeod, designer-turned-marketer and author of The Visual Marketer. We dive into the power of branding visuals, how to use them effectively even if you’re not a designer, and what AI means for the future of brand identity.

Key Takeaways:

1. How design impacts brand trust and sales

2. The difference between visual branding and brand strategy

3. Why consistency is the most powerful brand asset

4. How small businesses can compete visually with the big brands

5. Ethical considerations in AI-generated visuals

6. Tools that marketers can use (without going to design school)

Timestamps

00:00 Introduction to Visual Marketing

01:12 Meet Jim MacLeod: Designer Turned Marketer

02:11 The Journey from Design to Marketing

05:00 The Science of Visuals in Branding

07:04 Practical Tips for Creating Memorable Visuals

11:56 AI's Impact on Design and Marketing

14:58 Tools and Techniques for Non-Designers

17:26 Ethical Considerations in AI and Design

18:11 Future of Design in the Age of AI

21:57 Conclusion and Key Takeaways

Grab Jim MacLeod’s new book The Visual Marketer at visualmarketer.co and start creating design-led content that actually connects. Follow Jim on LinkedIn for more branding tips, or reach out to build a visual identity that sets you apart.

Sign Up with Metricool today!

https://metricool.com/katie?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_katie-brinkley_rmm-jim-mcleod_en&utm_content=youtube&utm_term=q2

Visit Jim MacLeod's social media pages:

Website: https://book.jimmacleod.com/

LinkedIn: https://www.linkedin.com/in/jimmacleod/

Instagram: https://www.instagram.com/jimmacleod/

Youtube: https://www.youtube.com/@JimMacLeod

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#VisualMarketing #BrandStrategy #AIInDesign #RockyMountainMarketing #JimMcLeod #KatieBrinkley #BrandIdentity

Hosted on Acast. See acast.com/privacy for more information.