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Rocket Chiropractic Podcast

Rocket Chiropractic Podcast

著者： Dr. Jerry Kennedy
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 The Rocket Chiropractic Marketing Podcast is the business and marketing podcast for chiropractors. Hosted by Dr. Jerry Kennedy, this podcast provides practical, common-sense, patient-centered tips that chiropractors can start using right away. Each episode covers essential topics like: - Patient retention and patient education - Running a successful chiropractic practice - Chiropractic websites and online presence - SEO for chiropractors and Google visibility - Online and offline chiropractic advertising - Common chiropractor struggles and how to overcome them So if you are a new chiropractor, a struggling chiropractor, or just a chiropractor looking for tips to grow, subscribe now. Get practical advice designed to help you decrease the stress around growing your practice, help you help more people, and help you start growing your income. The Rocket Chiropractic Marketing Podcast is a highly regarded resource for chiropractors looking to elevate their practices, attract more patients, and navigate the complexities of running a successful chiropractic business. The podcast combines practical advice, chiropractic insights, and actionable strategies to help chiropractors overcome challenges and achieve sustainable growth. Resources: Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/joinRocket Chiropractic Websites & SEO マーケティング マーケティング・セールス 代替医療・補完医療 経済学 衛生・健康的な生活
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  • Highly Sensitive Chiropractors: Boundaries, Burnout, and Business with Todd Smith

    Highly Sensitive Chiropractors: Boundaries, Burnout, and Business with Todd Smith
    2025/06/16
    In this powerful episode, Jerry sits down with Todd Smith from True Inner Freedom to explore how being a Highly Sensitive Person (HSP) impacts chiropractors both professionally and personally. If you’re a chiropractor who struggles with people-pleasing, overthinking, poor boundaries, and burnout — this conversation is for you. Todd explains how HSP traits can become both a superpower and a liability in a high-touch profession like chiropractic. They dive deep into setting boundaries, understanding your personal limits, dealing with patients, family balance, and how self-awareness can lead to a more successful and satisfying practice. Resources & Links: Todd’s Website: TrueInnerFreedom.comHSP Stress Test & Coaching Info: Take the HSP Stress TestTodd’s Podcast: Stress Management for Highly Sensitive PeopleRecommended Episode to Start With: Episode 237 – How to Say No as an HSP 00:01 – Introduction Jerry introduces the episode and shares how Todd reached out authentically to be on the show. 02:38 – What is a Highly Sensitive Person (HSP)? Definition of HSP: A temperament trait identified by Dr. Elaine Aron in the 1990s.20% of people are highly sensitive, equally split between men and women.HSPs process information deeply and have stronger emotional and empathetic tendencies. 04:36 – The Negative Stigma Around Sensitivity Why many people, especially men, resist identifying as “sensitive.”The difference between healthy sensitivity and stress-amplified sensitivity. 06:11 – The HSP Stress Bucket Analogy How HSPs reach emotional overload quicker.The evolutionary benefits of sensitivity across species. 08:54 – Why Chiropractic Can Be Overwhelming for HSPs The “high-touch” nature of chiropractic care.How deep empathy can serve patients but drain the doctor. 09:45 – The Difference Between HSPs and Introverts 30% of HSPs are extroverts.Key difference: extroverts gain energy from people; HSPs process deeply no matter the social orientation. 14:21 – Overthinking vs. Overprocessing Using stress as an early warning sign for overthinking.Identifying when thinking becomes counterproductive. 15:52 – People-Pleasing, Boundaries & Being “Too Nice” How HSPs often sacrifice personal well-being to avoid conflict.The dangers of prioritizing patients at the expense of family and self. 19:08 – Recognizing When You’re Out of Exchange Jerry shares personal signs of resentment and burnout.Practical examples of how ignoring boundaries hurts long-term relationships. 22:05 – Real-Life Example: Transitioning to Online Scheduling How avoiding difficult patient conversations can sabotage practice efficiency.Actionable steps for chiropractors to establish new boundaries. 26:48 – The Impact of Saying Yes to One Thing (And No to Another) How HSPs can unintentionally hurt loved ones by over-serving patients. 29:08 – Questioning Your Own Thoughts & Beliefs Todd introduces The Work of Byron Katie to challenge stressful beliefs.Why questioning assumptions can unlock personal freedom. Learn more about The Work of Byron Katie here: thework.com 33:15 – Parenting, Marriage, and Boundaries in Personal Life Jerry and Todd discuss how HSP tendencies show up in parenting and marriage.The difference between being a loving parent vs. needing to be liked. 37:10 – The Power of Defining Core Values Jerry shares his life-changing “tombstone exercise” to clarify life priorities.How clearly defined values help guide boundary decisions. 38:25 – Avoiding Conflict Harms Long-Term Relationships How short-term avoidance creates long-term resentment.The danger of letting small compromises accumulate. 40:52 – The Compound Effect of Small Decisions Why big mistakes are often small ones repeated.Daily choices move you toward or away from your ideal life. 41:47 – Personal Examples: Making Hard Business Decisions Todd shares a difficult but necessary recent business decision.The importance of trusting your inner voice. 46:12 – Chiropractors, Insecurity, and Owning Your Identity Why chiropractors often struggle with professional insecurity.The importance of owning the value of chiropractic care. 50:19 – Confidence Is Attractive How being comfortable in your own skin draws people to you.The toxic ripple effects of personal insecurity. 51:33 – The HSP Superpower in Chiropractic Empathy + Deep Processing = Ideal skillset for chiropractic care.How awareness and pacing prevent burnout while maximizing your gifts. 53:45 – Spotting HSPs in Practice Why Todd now exclusively works with HSPs.How understanding your patients’ sensitivity helps build stronger relationships. Support the Podcast Rate, review, and subscribe to the podcast Share this episode with another chiropractor who needs to hear it Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit ...
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    59 分
  • Chiropractic Networking & Collabs: Trust vs Attention

    Chiropractic Networking & Collabs: Trust vs Attention
    2025/06/11

    In this episode, Jerry takes a deep dive into networking and collaborations in chiropractic. While partnerships and collaborations can fast-track your growth, they also come with serious long-term risks if not handled wisely.

    Jerry explains why chiropractors must be extremely careful about who they associate with, both online and offline, and how short-term attention can easily undermine long-term trust.

    Through personal stories, real-life examples, and practical questions, Jerry lays out a framework for making better decisions about partnerships that protect your reputation and help you build a practice grounded in integrity.

    Topics Covered

    The Benefits of Networking and Collaboration

    • Opens doors to new opportunities

    • Transfers trust and authority when done properly

    • Helps chiropractors grow their audience faster

    • Builds relationships that can have a lasting impact on your practice

    The Danger of Chasing Attention

    • Borrowing someone’s audience means borrowing their reputation too

    • Many chiropractors partner with people they barely know simply to get more attention

    • Lack of discernment can damage your credibility and erode patient trust

    • Online mistakes can live forever and affect your long-term reputation

    Real-World Examples

    • Chiropractors in Jerry’s past who partnered with unethical providers simply because they were financially successful

    • Young chiropractors who were drawn to dishonest mentors because of money and appearances

    • Jerry’s personal experience accidentally collaborating with someone who was later arrested for illegal behavior

    • How the temptation to chase attention impacted Jerry’s own integrity during his time on local radio

    Building Trust vs. Building Attention

    • Patients choose chiropractors they trust, not just those with large followings

    • Social proof can help but trust is always more important for long-term success

    • Influencer culture often encourages chiropractors to seek attention at the cost of their values

    Critical Questions to Ask Before Collaborating

    1. Do I actually respect this person and their work?

    2. Would I be proud of this collaboration five years from now?

    3. Does this align with my practice values?

    4. Would my ideal patients trust me more or less after seeing this partnership?

    5. If something bad came out about this person, would I be surprised?

    6. Would I refer my close friends and family to this person?

    The Attention vs. Reputation Analogy

    • Attention is like Skittles: easy to get, sweet at first, but lacking substance

    • Reputation is like meat and potatoes: slower to build, but sustaining for the long haul

    • A solid reputation creates patient trust, long-term growth, and professional stability

    Final Thoughts

    • Be willing to grow slower if it means protecting your integrity

    • The right collaborations with the right people can open powerful doors

    • Avoid collaborations that compromise your values for temporary exposure

    • Build your practice and reputation with long-term trust in mind

    Resources Mentioned

    Rocket Chiro Website and SEO Help: rocketchiro.com
    Next Step Coaching Program: Help for chiropractors who are starting out or feeling stuck

    Connect with Jerry

    Visit RocketChiro.com
    Request your free New Patient Search Review
    Learn more about the Next Step Program for coaching and ongoing support

    Support the Podcast

    Rate, review, and subscribe to the podcast
    Share this episode with another chiropractor who needs to hear it

    Want Help Growing Your Practice?

    Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

    Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment
    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
    Coaching for Chiropractors: https://rocketchiro.com/join
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    19 分
  • Most Chiropractic Marketing Takes Time

    Most Chiropractic Marketing Takes Time
    2025/06/09
    In this episode of the Rocket Chiro Podcast, Jerry Kennedy explores how different age groups engage with brands online—and what that means for your chiropractic marketing. Using a recent infographic from NP Digital as a jumping-off point, Jerry breaks down why Gen Z takes longer to follow brands on social media, why Boomers tend to move quicker, and how your marketing strategy should align with your goals, target demographic, and level of urgency. Whether you're doing content marketing, social ads, SEO, or community outreach, understanding your audience's behavior is crucial. Jerry also shares actionable strategies based on patient intent—like how to attract people looking for acute care now versus those slowly building trust over time. Key Takeaways 1. Different Generations = Different Timelines Gen Z needs an average of 11 exposures before following a brand.Millennials and Gen X fall in the 6–7 range—similar to long-standing marketing wisdom.Boomers need only 3 exposures on average.The more content someone consumes, the more desensitized they become—especially Gen Z. 2. Trust and Time in Marketing Most people don’t take action the first time they see you unless they're in a crisis or acute pain.Content overload and algorithm filters mean you’re competing with everything—not just other chiropractors.Patience is essential in relationship-based marketing. 3. Match Your Marketing to Your Intentions If you need patients today, prioritize: Acute care marketingSEO and Google AdsNetworking with professionals If you’re building a long-term brand, focus on: Content marketing (blogs, videos, podcasting, community involvement)Authority building (testimonials, reviews, collaborations)Social media presence (but know it takes time!) 4. Tailor Your Tactics by Demographic Older patients: Use Facebook, email, direct mail, print, TV, radio.Younger patients: Use Instagram, TikTok, YouTube Shorts, influencer collaborations. 5. Don’t Fish in the Wrong Pond Align your: Target audienceMarketing platformMessage and toneBudget and expectations Actionable Tips for Chiropractors Need patients fast? Prioritize acute care, SEO, and local Google Ads.Targeting Gen Z or Millennials? Use short-form content, influencer partnerships, and be consistent with social media.Want trust over time? Focus on storytelling, authority, and being visible both online and offline.Don't fake it. Be genuine and let your personality come through in your content.Adapt. Stay aware of platform changes and be ready to evolve your strategy. Final Thoughts “Marketing isn’t magic—it’s a process. And if you’re marketing to people who take longer to trust you, you have to be patient, intentional, and consistent. If your expectations and execution don’t match, you’re just wasting time and money.” Work With Jerry Want help with your website, SEO, or want to get unstuck in your practice? Visit RocketChiro.com and request a Free New Patient Search Review or explore the Next Step Program for on-demand chiropractic coaching. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join
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    19 分

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