SnackFutures, the venture investment hub of Mondelēz, is not just about snacks; it's about creating the future of snacking. Richie Gray explains, “We’re not just investing for today; we’re investing for tomorrow, hence the name SnackFutures.” With a mission aligned to Mondelēz’s Vision 2030, the group focuses on sustainability and wellbeing, ensuring their investments create long-term value for the industry. From better-for-you donuts to cell-based cocoa innovations, the emphasis is clear: innovation must lead to disruption and scale.

Unlike traditional funds, SnackFutures doesn’t operate on fixed capital allocation but evaluates opportunities case by case. “We don’t just put money in and sit back,” says Gray. They actively support startups with resources in R&D, supply chain management, and retail connections. For example, SnackFutures worked with Miami-based Craize to resolve manufacturing challenges, improving safety, productivity, and costs. This hands-on, collaborative approach is what sets them apart from other investors.

SnackFutures has invested in a wide range of startups, from brands like Urban Legend, which revolutionized fresh donuts with reduced calories and higher fiber, to tech-based solutions like Celleste Bio’s cell-based cocoa and Torr’s snack bar production technology. These investments highlight their strategic blend of supporting established brands and fostering breakthrough technologies. “We always want to see a path to real scale,” Gray emphasizes, focusing on markets with large growth potential.

SnackFutures maintains a global remit, actively engaging in the U.S. and Europe while exploring opportunities in India and China. Their CoLab accelerator program has further extended their reach, offering startups not only funding but also invaluable guidance in scaling and accessing capital markets. As Gray points out, “It’s about more than the money—it’s about building the future.”

Richie Gray’s leadership and passion for innovation shine through in this episode. With a mix of investment expertise and a people-first approach, SnackFutures exemplifies how corporate venture arms can drive meaningful industry change. As Gray concludes, “If you’re an innovative business in snacking or disruptive technology, we want to hear from you.”

Find Richie on:

LinkedIn: Richie Gray

Twitter/X: @MDLZ

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

--

Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!