• Rethinking Association Strategy, with product strategist James Young

  • 2024/10/22
  • 再生時間： 39 分
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Rethinking Association Strategy, with product strategist James Young

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  • Strategic Community Building and Leadership with James Young: Balancing People and Product for Long-Term Impact In this episode of Storylinking, host Tom Lietz speaks with James Young, an expert in strategic community building and product-centered design. Drawing from his extensive work with The Product Community, Jim provides a fresh look at how organizations can navigate the shift from traditional association models to more innovative approaches that balance people-first engagement with product-driven value creation. The conversation explores the interplay between storytelling, creating a shared vision, and aligning short-term operations with long-term strategy. Jim offers practical insights into building product communities that prioritize disciplined choices while fostering emotional connections that bring people together. The episode also delves into how multi-generational engagement and mentorship play critical roles in sustaining resilient, thriving communities. Whether you're a community leader or strategist, this episode is packed with actionable advice on how to integrate product-focused strategies with people-centered leadership to create lasting, impactful value. Check out our guest, James Young On LinkedIn https://www.linkedin.com/in/jamesbyersyoung/The Innovative Association https://productcommunity.substack.com/ (His weekly newsletter, via substack)The Product Community https://productcommunity.us/ (His company, helping membership communities to build products and grow reach) Check out more from Storylinking: https://storylinking.com/blog/ep02 (read more about this episode) https://storylinking.com (the full show site) Key moments from this episode: 00:32 The Changing Landscape of Associations 00:55 Meet James Young: A Strategic Innovator 01:51 Challenges Facing Modern Associations 06:36 The Concept of Product Community 10:44 The Importance of Strategy in Associations 15:04 Defining and Addressing Strategic Problems 18:24 Balancing Long-term Goals with Short-term Needs 20:47 Designing a Shared Future 21:57 The Role of Story in Strategy 22:45 Unifying Themes and Organizational Narratives 24:11 Integrating Storytelling into Strategy 25:24 Building Community Through Strategy 31:47 Actionable Takeaways for Community Builders 32:26 Leveraging and Celebrating Organizational Legacy 34:15 Investing in a Shared Future 36:05 Supporting Community Leaders 36:25 Connecting with Jim's Work 37:59 Final Thoughts and Reflections
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Strategic Community Building and Leadership with James Young: Balancing People and Product for Long-Term Impact In this episode of Storylinking, host Tom Lietz speaks with James Young, an expert in strategic community building and product-centered design. Drawing from his extensive work with The Product Community, Jim provides a fresh look at how organizations can navigate the shift from traditional association models to more innovative approaches that balance people-first engagement with product-driven value creation. The conversation explores the interplay between storytelling, creating a shared vision, and aligning short-term operations with long-term strategy. Jim offers practical insights into building product communities that prioritize disciplined choices while fostering emotional connections that bring people together. The episode also delves into how multi-generational engagement and mentorship play critical roles in sustaining resilient, thriving communities. Whether you're a community leader or strategist, this episode is packed with actionable advice on how to integrate product-focused strategies with people-centered leadership to create lasting, impactful value. Check out our guest, James Young On LinkedIn https://www.linkedin.com/in/jamesbyersyoung/The Innovative Association https://productcommunity.substack.com/ (His weekly newsletter, via substack)The Product Community https://productcommunity.us/ (His company, helping membership communities to build products and grow reach) Check out more from Storylinking: https://storylinking.com/blog/ep02 (read more about this episode) https://storylinking.com (the full show site) Key moments from this episode: 00:32 The Changing Landscape of Associations 00:55 Meet James Young: A Strategic Innovator 01:51 Challenges Facing Modern Associations 06:36 The Concept of Product Community 10:44 The Importance of Strategy in Associations 15:04 Defining and Addressing Strategic Problems 18:24 Balancing Long-term Goals with Short-term Needs 20:47 Designing a Shared Future 21:57 The Role of Story in Strategy 22:45 Unifying Themes and Organizational Narratives 24:11 Integrating Storytelling into Strategy 25:24 Building Community Through Strategy 31:47 Actionable Takeaways for Community Builders 32:26 Leveraging and Celebrating Organizational Legacy 34:15 Investing in a Shared Future 36:05 Supporting Community Leaders 36:25 Connecting with Jim's Work 37:59 Final Thoughts and Reflections
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